Hi there how is everyone doing? Mateo here with some quick social media tips. Do you have more than one social media profile or platform you are sharing and posting content on? How about using automated tools to share content? Are you sharing the same exact content post on several social pages? If you answered yes to any of these questions here are some tips to keep in mind. Each social media platform is different, and the way a post is created and how often you post is going to vary for each social media platform. That perfect Facebook post with a great photo a few brilliant words about the post, and a perfect link or call to action may be great for Facebook, but sharing the same exact content post to Twitter or LinkedIN may look different on the platform. There are several automated scheduling tools that have made social media sharing easier such as bufferapp but even with these tools its important to watch how each content post comes across on your social media platforms. Facebook content can be shared on Twitter. Instagram can be shared to Twitter but how the content post is created will have to be different for each site. Twitter will be shorter wording of the post maybe even add a photo or link shortener to get the same content message across. Twitter is very fast moving with a lot of content being shared, so posting once a week on Twitter will not work. The content may not even be seen. On Instagram the post content will have to be a picture or image rather than a link and a description about the content since it’s a photo sharing platform.
It’s very important with social media to be sure content is shared properly on each platform so there is maximum impact from your social media posts. Facebook is the most common and easiest platform we are all familiar with, and it does offer a share to Twitter option when you post on your Facebook page. Have you looked at how that post is shared on Twitter? In some cases it may not give the same impact you want with the content post. One item to keep in mind as well is if your audience is on Facebook, LinkedIN, Instagram or Twitter these are different types of connections and platforms. If someone is on Twitter they want to stay on Twitter, they do not want to leave Twitter to go to Facebook to see what the actual picture or post is all about. If your audience loves Google+ then they do not want to leave Google+ to go to Facebook or Twitter to see your content post. When posting content it’s important the content posted is targeted for the specific audience on the platform. It’s okay to post the same content you want to share on several social media profiles, but the content will have to be shared differently. The length of the post the link, photos, #hashtags, frequency and time. These are several things to keep in mind when posting to different platforms, not all are the same.
Each post you make is a mini advertisement for your business, you want it to come across to have maximum impact. Creating content and finding content to share for your business takes time, you might as well make sure you get the most out of each content post. When we print our business cards or create flyers for our business, we take the time to proof read it look it over several times to be sure it looks good and gets our message across. Our Social Media platforms should be treated the same way. We all want more business from our social media pages, but they have to be treated that way. Every post or link is a representation of our business. We would not let a half complete postcard mailed out or business card missing our phone number or e-mail. Just as we treat each customer differently and the way we communicate to them, Social Media works the same way. There are clients that prefer e-mail or text messages over a phone call and we learn to adapt and communicate our message via e-mail or text. Social Media platforms give us the opportunity to communicate, network and deliver our message to previous, current, and future clients. It’s the cheapest most affordable way to network and market our business. When it’s done with the same care we treat our offline business we can easily get our business known by more potential customers. Getting leads and making connections with Social Media is not easy, but when done with the same care as other marketing and communicating it will have a larger impact on your bottom line than all other forms of marketing.
If you have some tips to share or have any questions send me a tweet or leave a comment.
Much success to you!
Mateo Garcia, President of beNICEmedia
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