3 FREE Tools For Content Creation

3 Free Content Creation Tools

Hey there did you know there are so many FREE Tools available online to create engaging social media content. Why spend thousands of dollars when you can create awesome content for FREE simply and very easy with no design experience. Here are 3 Tools I use almost daily.

 1) Pablo By Buffer

Buffer is awesome. Now Buffer has a social media creation tool named Pablo. Create stunning images for Facebook, Twitter, Instagram and Pinterest. Pablo has thousands of images to choose from or you can upload your own. Create header images for blog posts, inspiring quotes with amazing backgrounds, or add some juice to that next Social Media Post with a call to action image. Check out some of the creations I’ve made with Pablo.

Pablo By Buffer

2) Pic Monkey

Pic Monkey is a free website to create and edit pictures. Create your own Facebook Heading, Twitter Cover or Photo Collage. Crop pictures and resize pictures or add a font overlay to an image. Fix those blemishes on head shots or add something funny to your picture. Do you need a design for the holidays? Pic Monkey has hundreds of themed content to create the perfect holiday card or social media post. There are hundreds of fonts and backgrounds to choose so you will be sure to find something perfect. Upload your own overlays and backgrounds as well, get creative.

Picmonkey.com

3) Giphy.com

Are you seeing all those moving pictures on social media. Make your pictures move with Giphy. Giphy has millions of Gif’s to choose from to fit exactly what you are trying to say. Do a happy dance! Tell someone Thank You! That look that explains exactly how you are feeling right now. Create your own Gif’s with their creator tool or even better upload a few pictures and create your own branded slide show. Some people don’t have time to read a blog, or watch a video, but know one passes up a 3 second GIF. Turn any Gif into a video for sharing onto instagram. We all love stickers right? Search the millions of stickers to say “Happy Birthday”, “Job Well Done” or tell that special someone you “Love Them.”

Giphy.com

Creating content for Social Media does not have to be complicated. There are easy to use tools and some great ways to make your content fun and entertaining. What are some FREE Tools you use to create content. I love to for you to share them with me.

Mateo Garcia

President

#beNICEmedia

E-mail Me

P.S. Don’t Have Time To Create Content? Let Us Do It For You! Become A Client.

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Followers To Clients

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How I Convert Twitter Followers To Clients?

Hey there. What up, its Mateo! Do you want to convert Twitter followers to customers? Are you finding out it’s not as simple as tweeting your website hoping people visit and buy your products or contact you for services? I’m going to share what has been successful for me. How I utilize Twitter and convert followers into paying clients. I’ve shared some Twitter Tips before, but hopefully this will give some additional insight to grow your business on Twitter and every social media platform.

This is a no-brainer but I see this over and over again, it’s imperative to have a complete Twitter profile. It should represent you personally, your business, product or service. Take time, don’t rush it. Complete contact information, and profile description. All web links should be working, contact information accurate, Twitter cover picture and profile picture.

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Each and every business is different. I’m going to discuss my business and who I connect with. I connect with startups, small business owners, and sales professionals. Whatever product or service you are selling duplicate my strategy with your target audience. A local yogurt shop in Los Angeles is typically selling to consumers within a geographical area around their business. A business selling healthcare products online will have a larger and different target audience. Have you identified a target market and audience? Keep this in mind when connecting with others on Twitter.

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It’s important to be active and tweeting. Have a full day of tweets scheduled or be sure to manually tweet a minimum of 6-7 times a day. What do you tweet? A mix of content related to your business. Have a theme for twitter and the content you tweet. I tweet social media marketing tips from Influencers like @buffer @jeffbullas or @SMExaminer. I also share my original content of blogs, projects I’m working on, funny gifs, and my client’s tweets as well. I do my best to tweet 10 times a day. I aim for 6-7 of those tweets to be non promotional or sales content, but rather content that appeals to my audience. The other 2-3 Tweets are about me, blogs I have written, links to sign up for the Re-Tweet club or join my E-mail list to get my blogs before they go online. Tweets from your business account should include this mix. Share interesting content related to your industry and mix in some tweets about your business! If you run a gym or are a personal trainer tweet about your local community, healthy food recipes, exercise tips, inspiring quotes along with current sign up specials or promotions of your business. To save time tweets can be scheduled with a great application like BufferApp or Hoot Suite.

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Once you’ve scheduled a full day of tweets, start following people! Search #hash-tags on Twitter related to your business. I search #crowdfunding #startups #smallbiz #RealEstate #Chandler #Arizona #Tempe. Searching # hash-tags related to your business is an easy way to find people already talking (tweeting) about what you do! a401a7a1-f795-4628-9a6e-270315d2694f

 

Follow these accounts, favorite a few tweets, or even Re-Tweet (RT) a few tweets you like. Every time you follow, RT or favorite a tweet the person you followed, RT or favorite will receive a notification directly to their phone. In some cases this person will follow back, favorite your tweet or at the very least glance at your twitter profile to see who you are. When someone follows back, create a list on Twitter to keep track of this follower. Twitter lists can be public or private and is a great way to keep up with your most important Twitter connections. When businesses or sales professionals follow me on Twitter I check out their Twitter profile. If they have a small following and not tweeting often I add them to a Private List on Twitter I have created called “LEADS”. These are people or businesses on Twitter, but may need some help. I like to help. I also thank each follower with a quick tweet.

“Thanks for following. Really cool of you, I wish you continued success!”

Add your own voice to this make it you! Now don’t start tweeting and directing messaging (DM) this prospect telling them how awesome you are they don’t care. They are still just a random follower at this point that has possibly been identified by you as someone that may need your help, buy your product or possibly turn into a Customer. Continue to build your following on twitter. Don’t be afraid to follow people using the #hashtags related to your business. When you follow people you will get followers as well that you might want to add to your “Lead List.”

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When a follower is on my “Lead List” I check out what they are tweeting. It’s easy to do! Just go to your “Lead List” you created on twitter to stay in touch with your potential leads. What are they tweeting? Is there a tweet you can favorite, respond to or possibly RT. It’s OK to favorite a couple tweets and if there is a tweet that you really like go ahead and RT it! Remember when you favorite a tweet or RT a tweet your “Lead” is going to get a notification that you did this. This is a great way to get them to notice you without asking for anything. They will be happy with the RT and Favorite. This lead may even return the favor and RT you or at the very least check out your profile again to see what you are all about. Do this for a week or two before you make any direct sales contact. It’s possible they may even reach out to you as well and start asking questions. After a week of checking out this lead, send them a Direct Message on Twitter and make it personal (not an automated tweet via some service). If a “Lead” I’m following is developing a mobile app for example. I will DM something like this…

Hey there how is the app coming along? If there is anything I can help with or a specific tweet you would like me to share? Let me know I’m happy to do it  – Mateo

This is great way to make direct contact and let the lead know you exist, you want to help and you are not asking for anything. If there is not a response to your DM that’s OK most may not get a response. Continue to keep an eye on their tweets and a few days later send them a similar message as a mention @

@oliverwhalenmtg Hey there I wish you continued success. If I can help with anything let me know. Have an awesome day!

Don’t go for the knock out sales pitch immediately people will un-follow you and identify you as a spammer. In any relationship online or offline building trust, adding value, being sincere and timing of the prospect wants or needs has to be established before a sale is made. This is even more important online. Stay in touch with your leads in a sincere way, they know what you do and if and when they need your help you want to stay top of mind. Asking a stranger on the street to fill out a form or listen to a 5 minute sales pitch doesn’t happen, it’s not going to happen on Twitter either. Being a real human interested in others and providing value will drastically increase your business and convert your Twitter followers to customers.

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This interaction is not going to guarantee a client or sale but now that Twitter follower is a warm prospect who knows you exist. Use your Twitter list to network with your potential prospects. It could take days to turn these leads into clients or it may take years. Interacting, showing genuine interest and staying in touch can turn your followers into customers. These simple strategies will increase your success not just on Twitter but all of your social media platforms. There will always be the “overnight success” or new hot product that goes viral, but for the rest of us it takes good old fashioned networking and hard work to convert followers to customers. What are your most successful Twitter strategies? I would love to hear them. Let’s #beNICE to Each Other!

Mateo

DIY Business Tools When You’re Broke!

beNICEmedia DIY Marketing

Hey there I hope all is good! I’m doing awesome in case you’re wondering ; ) What I love most about the internet and technology is there are so many free tools available to build your business. No longer is it required to spend money on an office space, phone system, accounting, business cards or hire your own marketing firm to launch a business. In today’s world anyone can launch a business or grow a business with no start up cost or budget. What is required is passion, time, effort and hard work. These are 7 free tools I use daily to grow my business on little to no budget.

1) Bufferapp

bufferapp.com

I’ve written about buffer before, but I cannot tell you how valuable buffer has been to growing my business via social media. Bufferapp is a social media scheduling application. We all get busy updating our social media posts or it’s just a bunch of random sales pitches hastily created. Buffer is an easy and simple way to schedule a few posts in advance for your social media pages. Take 15-30 minutes to create 10 social media posts. Mix the posts up with your own business content along with interesting, informational or entertaining content your audience will appreciate. Once you’re done schedule the posts to go out at the perfect time for your audience to see right within Buffer. Buffer App’s basic option is FREE to connect up to 4 social media profiles, schedule up to 10 posts in advance, and provides free analytics for social media posts. It’s easy to see what posts are getting link clicks and engagement.

Buffer also has an image sharing tool called Pablo along with a super cool GIF sharing tool. Create beautiful social media image posts for your profiles. ( A Future Blog Post)

2) Mailchimp

mailchimp.com

There are several database and newsletters options available I use Mailchimp because it’s free! Mailchimp’s FREE option allows an import of 2000 contacts in your “List”. List’s can be segmented into groups; prospects, previous customers or e-mail subscribers. Once you have a list create awesome newsletters, promotions or even birthday cards to e-mail to your list! When an e-mail campaign is created and sent out Mailchimp tracks your e-mail opens, link clicks, unsubscribes, and even keeps the e-mails in compliance with SPAM laws. Create your own subscribe form to add on your facebook page or an e-mail sign up on your website. These leads will import directly into your list in Mailchimp. All of this free for under 2000 contacts and if you send under 12,000 E-mails in a month.

3) Join Me Meeting

join.me

Join Me Meeting is a cool way to share your screen quickly with a sales prospect or even a co-worker. When it’s not possible to meet face to face to demonstrate a product or service and not enough time to set up a webinar, Join Me meeting is a great option. Go to http://www.join.me to start a meeting instantly. A link is created that can be instantly shared with up to 8 people to join a meeting. All they have to do is click the link sent to them via e-mail and within moments your prospect or client can easily see your screen! This is a quick easy way to demonstrate your product or service without having to download a program or schedule a webinar. This can be done right on the phone while you are talking to a prospect. Join Me meeting does have paid options to have permanent meeting link and have more people join meetings!

4) Wunderlist

 

 

 

 

 

 

wunderlist.com

Wunderlist is an online to do list on steroids. Wunderlist is an easy and old fashioned way to keep organized daily with To Do Lists. Create a list for whatever you like.  A Wunderlist “bucket list” chores for the kids, grocery lists, or hot prospects to follow up with! Our business creates a list for each client. This list includes tasks to be done daily, weekly and monthly on each of their social media profiles. We keep notes within the lists keeping track of content deadlines, networking opportunities, passwords and even content files for each client. Wunderlist To Do Lists can be shared with clients and co-workers. This is a great way to keep everyone in the loop on projects or assign certain tasks to team members to complete. The best part is the notification of accomplishment that Wunderlist makes when you check of a task on your list! “Ding”

5) Headtalker

 

Headtalker.com or Start a HeadTalker with beNICEmedia

Do you wanna go viral? HeadTalker is a free application to help make your message go viral! HeadTalker shares 1 message with unlimited people at once for free. Create a campaign on HeadTalker and get others to support the campaign. Once supported instead of 1 social media post on your page, hundreds or even thousands are sharing your social media post across multiple platforms. This is a great application for launching a product or crowdfunding campaign. Create a HeadTalker for anything! Start one today and we will help support!

6) Crowdfire

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This is a great application to build a targeted Twitter and Instagram following. Sign into Crowdfire with Twitter or Instagram. Once signed in Crowdfire identifies who your Twitter and Instagram followers are. Are you following someone who has not tweeted in months? Crowdfire will find out who and if you choose you can unfollow them. Are you a local business and want to connect with Twitter users in your area? Crowdfire allows you to copy followers of other Twitter accounts. If the local news station has 50K Twitter followers it’s likely a majority of these followers live in the area. These people may buy your product or service if they knew about you. Crowdfire will show you which ones do live in your area, and go for it follow them, they might follow you back. The basic Crowdfire service is free, the app will occasionally tweet out Twitter stats via @crowdfire. Crowdfire paid options will not do this.

7) Paypal for Business
(Kinda Not Free)

paypal.com

Starting a business bank account can be tough especially when you do not have any income yet, money in the bank or even customers. Typically to open a business bank account there are minimum deposit amounts, balance minimums and let’s not forget about monthly fees regardless if the account has money in it or not! Paypal allows you to start receiving and using your funds right away. Easily create invoices with your logo and contact information to e-mail to clients. Clients can pay you via check or immediately via Paypal or credit card. Get a PayPal button on your website to receive payments. Is the client 30 days past due easily e-mail a reminder. Review your income for the month track expenses all online for free. Paypal even has a business debit MasterCard and credit line options for qualified accounts. Easily link your current checking or savings account to receive Paypal funds. Creating invoices, tracking expenses and using your money in your PayPal account is free. What is not free is receiving funds electronically via Paypal when a client pays by credit card. If a client pays you via credit card PayPal does receive a percentage of the payment you received. This varies on the amount of payment. Please review all Paypal information online for your own education. Regardless of the fees associated with receiving credit card payments the service is a good value and convenience. As your business grows there are numerous banking options but PayPal does let you start with nothing!

Are you ready to start growing your business without spending any money? Or get that at home business started? There are hundreds of free tools to increase sales and grow your business. These are some that I use. Which ones are your favorite? What tools and applications do you use? I would really love to hear from you.

If I can help you with any questions or you are interested in getting started with Social Media Marketing let’s chat! Have a wonderful week! Let’s Chat! 

Mateo Garcia
President
beNICEmedia
480-386-2122

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Marketing basics for your business

4 marketing pillars

Hi there how is everyone doing? I received an e-mail from a friend of mine the other day who is an Artist. He asked me about getting more visitors to his website and just wanted some quick advice to get his business going. Below is the e-mail I sent him. It helped him, and hopefully it will help you too! I almost forgot check out some of his work HERE

Jared,
Hey there here are a few tips and some tools that I use for my business. There are 4 basic Marketing Tasks that are a must.

Database, Social Media, E-mail, Website/Blog

I’m not sure what you are doing right now for your business so I apologize if you already do some of these things, but if you don’t hopefully this will help.

Database

I use a free site mailchimp.com for my List/Database These are people who know me and may work with me, have worked with me before or have inquired with me in the past. I look for new people to add to my database daily. These are people that may buy from you or tell someone to buy from you. It’s important to stay in touch. If you don’t have a contact list or database start making one now. Add me to your contact list. You can go through your contacts in your e-mail and cell phone and probably come up with a good size contact list. Use your e-mail address book to organize these at first. You can then export them to a CSV format to upload into MailChimp.  Mailchimp is free if you have under 2000 contacts. You can use Mailchimp to create e-mail newsletters, campaigns and events to send to these contacts. You can always send a few of these contacts a touch base e-mail first to be sure they want to be on your contact list!

Social Media

You have to be on all of the social media platforms and have a presence. I spend time following others and searching for other people who may be interested in what I do follow them and like some of their stuff and they will follow back. Remember social media is more about being social with others and not selling them anything. Take some time each week to connect with other artists people who have purchased your work before, local galleries. Whoever you think your audience is or other social media accounts that your audience follows. I see that you are selling the Equality Stickers.  Post a couple tweets with pics of the stickers with a link to your website. Then on twitter search for example the #hashtag #lovewins then follow all the accounts that have tweeted this. A big amount of people will follow back and who knows maybe a couple more visits to your site.

“Doing this one time is no guarantee that it will automatically get a bunch of sales, but this is a strategy that you can do when you have time”

E-Mail

Start building a contact/database and send these people an e-mail at least once a month. It could be some new art you created a special, holiday e-mail, or a blog post checking in. It doesn’t have to be spammy it could just be some cool info. Use Mailchimp to send this. It will keep track of who opened, who unsubscribed, and who viewed the e-mails. It’s pretty cool.

Blog on Website

The same e-mail you put together to send to your contact list can be posted as a blog on your website.

Content

It’s cool to post recycled content in my opinion on Social Media. So if you have a few popular posts from a couple months ago. Post them again. Bufferapp helps with this. You can load some post into bufferapp to go out at a later time. You can also post other peoples content, not as your own, but if there is an artist you like or some cool pic that you think others will like share and post some of that stuff to. As a business you want to buy brain cells on social so if your social media profiles are always posting cool shit original, curated, and others then they will check out your profile and see what you do and hopefully go to your website too!
A Cool Viral App www.headtalker.com free to use. Check out it out. Its a cool Social Reach Campaign to get more visitors to your website. Start a campaign and I will help get it supported.

Ok man I think I took up to much of your time. There are so many things that can be done, but these are a few that I focus on. If I can ever help with anything or offer any advice let me know.

Mateo

 

Marketing Tips for 2015

How was your first week of 2015. Do you have some of these tips in your plan for this year?

 

Social Reach

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What is a Social Reach Campaign? No Money. Just a Social Share! Be Awesome. 

HeadTalker is a new website that allows people to join together in order to help get a positive message heard around the web. Rather than donating money to a campaign or fundraiser, all you have to donate is one Tweet, Facebook post, LinkedIn post, or Tumblr post on a specific day. By having everyone share this positive message at the same time and date, it allows for more people to see it while they are online. This allows for more awareness to be raised by having an organized social media sharing frenzy!
benicemediatwittericon beNICEmedia  can get your #HeadTalker Campaign Started.  We will support yours. Do you have a Crowd Funding Project, Event or Product you want to promote. Leave a comment we would love to help.                                                    Go Viral, why not you!

Start your #HeadTalker Campaign Now