Hi there. How’s it going? As I have been speaking with businesses and sales professionals about social media and all the different platforms, I’ve come to find out that Twitter is one of the most misunderstood and avoided social media avenues out there. I’ve heard things such as “people on Twitter are fake, there are not any real people on Twitter, my business works with adults not kids.” There have been others who do not even take me seriously anytime Twitter is mentioned for business and have told me to leave. I get it, I understand. Anything that is different is avoided and doing what you have always done is easier. It’s just hard to ignore the facts regarding Twitter as a Social Media Platform. With 271 million monthly active users, 500 million Tweets are sent per day, and 78% of Twitter active users are on mobile. You personally may not be on Twitter, or your business, but your customers are. They are using Twitter daily with the device we all carry around every day, our mobile phones. As a business we are looking for a way to get more business, build lifelong relationships, and find the best way to be noticed. Believe it or not Twitter can do this for your business on a local level, and identify customers who may be looking for your product or service. Here are 5 tips that you can begin using immediately to start building your Twitter Account and stop ignoring this as a real way to connect with potential clients and build your business.
1) First of all if you don’t have an account, sign up. Spend some time completing your profile, add information about your business, and include your picture. No one follows an Egg on Twitter.
2) Follow others. Twitter requires you to follow a few accounts to begin. Do this, once you do you will start getting a few followers as well.
3) Twitter has a search option just like Google, Bing or Yahoo. Search some keywords related to your business. If you are here in Arizona, like I am, try Arizona, Tempe, Phoenix or whatever your local market may be. Once you do this you will see Tweets, and people who have mentioned the search item either in their profile or a tweet they sent. Check out the tweets, look at their profile, is this someone you may want to follow? If so, go for it. Most likely they will check out your profile and follow back.
4) Send some Tweets. Twitter limits each tweet to 140 characters. It’s not like Facebook, LinkedIN, or Google + where you can write a novel and the entire post shows up on your page. You can include images or links that can be clicked where the user can see your entire message or more information about your business. If your business is focusing on a particular area, product or service be sure to include a keyword relating to that product or service in your Tweet. When you do this, other Twitter users can find you and know your tweets relate to something they may be interested in as well. They may even follow you back.
5) Invest some time. Even if it’s a few minutes a day on Twitter, this is a great way to learn how it works and see what other businesses are doing with their Twitter Account. Follow these businesses. Duplicate what they are doing. Every major brand and business you can think of is on Twitter. Follow what they are doing, you can use Twitter to build your brand and audience on a local level with real people.
This is just a brief start to using Twitter, but if you are on other social media platforms, Twitter needs to be included. There are endless opportunities to grow your network on Twitter. ReTweet others, respond directly via @ a follower, or with a direct message. Create a #hashtag related to your business. Twitter lets you create lists of your favorite accounts you are following, or even better a list of leads just like your e-mail list or database. Find local customers in your area already tweeting and discussing the product or service you offer. Making relationships with other professionals across the country and build a referral network. Twitter has millions of users that may be your next client or buyer of your product. Why ignore these people?
If you are interested in learning more and adding Twitter as a real avenue to build relationships, engage with your clients and grow your business. Contact me or better yet send me a Tweet @mateomedia