Followers To Clients

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How I Convert Twitter Followers To Clients?

Hey there. What up, its Mateo! Do you want to convert Twitter followers to customers? Are you finding out it’s not as simple as tweeting your website hoping people visit and buy your products or contact you for services? I’m going to share what has been successful for me. How I utilize Twitter and convert followers into paying clients. I’ve shared some Twitter Tips before, but hopefully this will give some additional insight to grow your business on Twitter and every social media platform.

This is a no-brainer but I see this over and over again, it’s imperative to have a complete Twitter profile. It should represent you personally, your business, product or service. Take time, don’t rush it. Complete contact information, and profile description. All web links should be working, contact information accurate, Twitter cover picture and profile picture.

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Each and every business is different. I’m going to discuss my business and who I connect with. I connect with startups, small business owners, and sales professionals. Whatever product or service you are selling duplicate my strategy with your target audience. A local yogurt shop in Los Angeles is typically selling to consumers within a geographical area around their business. A business selling healthcare products online will have a larger and different target audience. Have you identified a target market and audience? Keep this in mind when connecting with others on Twitter.

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It’s important to be active and tweeting. Have a full day of tweets scheduled or be sure to manually tweet a minimum of 6-7 times a day. What do you tweet? A mix of content related to your business. Have a theme for twitter and the content you tweet. I tweet social media marketing tips from Influencers like @buffer @jeffbullas or @SMExaminer. I also share my original content of blogs, projects I’m working on, funny gifs, and my client’s tweets as well. I do my best to tweet 10 times a day. I aim for 6-7 of those tweets to be non promotional or sales content, but rather content that appeals to my audience. The other 2-3 Tweets are about me, blogs I have written, links to sign up for the Re-Tweet club or join my E-mail list to get my blogs before they go online. Tweets from your business account should include this mix. Share interesting content related to your industry and mix in some tweets about your business! If you run a gym or are a personal trainer tweet about your local community, healthy food recipes, exercise tips, inspiring quotes along with current sign up specials or promotions of your business. To save time tweets can be scheduled with a great application like BufferApp or Hoot Suite.

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Once you’ve scheduled a full day of tweets, start following people! Search #hash-tags on Twitter related to your business. I search #crowdfunding #startups #smallbiz #RealEstate #Chandler #Arizona #Tempe. Searching # hash-tags related to your business is an easy way to find people already talking (tweeting) about what you do! a401a7a1-f795-4628-9a6e-270315d2694f

 

Follow these accounts, favorite a few tweets, or even Re-Tweet (RT) a few tweets you like. Every time you follow, RT or favorite a tweet the person you followed, RT or favorite will receive a notification directly to their phone. In some cases this person will follow back, favorite your tweet or at the very least glance at your twitter profile to see who you are. When someone follows back, create a list on Twitter to keep track of this follower. Twitter lists can be public or private and is a great way to keep up with your most important Twitter connections. When businesses or sales professionals follow me on Twitter I check out their Twitter profile. If they have a small following and not tweeting often I add them to a Private List on Twitter I have created called “LEADS”. These are people or businesses on Twitter, but may need some help. I like to help. I also thank each follower with a quick tweet.

“Thanks for following. Really cool of you, I wish you continued success!”

Add your own voice to this make it you! Now don’t start tweeting and directing messaging (DM) this prospect telling them how awesome you are they don’t care. They are still just a random follower at this point that has possibly been identified by you as someone that may need your help, buy your product or possibly turn into a Customer. Continue to build your following on twitter. Don’t be afraid to follow people using the #hashtags related to your business. When you follow people you will get followers as well that you might want to add to your “Lead List.”

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When a follower is on my “Lead List” I check out what they are tweeting. It’s easy to do! Just go to your “Lead List” you created on twitter to stay in touch with your potential leads. What are they tweeting? Is there a tweet you can favorite, respond to or possibly RT. It’s OK to favorite a couple tweets and if there is a tweet that you really like go ahead and RT it! Remember when you favorite a tweet or RT a tweet your “Lead” is going to get a notification that you did this. This is a great way to get them to notice you without asking for anything. They will be happy with the RT and Favorite. This lead may even return the favor and RT you or at the very least check out your profile again to see what you are all about. Do this for a week or two before you make any direct sales contact. It’s possible they may even reach out to you as well and start asking questions. After a week of checking out this lead, send them a Direct Message on Twitter and make it personal (not an automated tweet via some service). If a “Lead” I’m following is developing a mobile app for example. I will DM something like this…

Hey there how is the app coming along? If there is anything I can help with or a specific tweet you would like me to share? Let me know I’m happy to do it  – Mateo

This is great way to make direct contact and let the lead know you exist, you want to help and you are not asking for anything. If there is not a response to your DM that’s OK most may not get a response. Continue to keep an eye on their tweets and a few days later send them a similar message as a mention @

@oliverwhalenmtg Hey there I wish you continued success. If I can help with anything let me know. Have an awesome day!

Don’t go for the knock out sales pitch immediately people will un-follow you and identify you as a spammer. In any relationship online or offline building trust, adding value, being sincere and timing of the prospect wants or needs has to be established before a sale is made. This is even more important online. Stay in touch with your leads in a sincere way, they know what you do and if and when they need your help you want to stay top of mind. Asking a stranger on the street to fill out a form or listen to a 5 minute sales pitch doesn’t happen, it’s not going to happen on Twitter either. Being a real human interested in others and providing value will drastically increase your business and convert your Twitter followers to customers.

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This interaction is not going to guarantee a client or sale but now that Twitter follower is a warm prospect who knows you exist. Use your Twitter list to network with your potential prospects. It could take days to turn these leads into clients or it may take years. Interacting, showing genuine interest and staying in touch can turn your followers into customers. These simple strategies will increase your success not just on Twitter but all of your social media platforms. There will always be the “overnight success” or new hot product that goes viral, but for the rest of us it takes good old fashioned networking and hard work to convert followers to customers. What are your most successful Twitter strategies? I would love to hear them. Let’s #beNICE to Each Other!

Mateo

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DIY Business Tools When You’re Broke!

beNICEmedia DIY Marketing

Hey there I hope all is good! I’m doing awesome in case you’re wondering ; ) What I love most about the internet and technology is there are so many free tools available to build your business. No longer is it required to spend money on an office space, phone system, accounting, business cards or hire your own marketing firm to launch a business. In today’s world anyone can launch a business or grow a business with no start up cost or budget. What is required is passion, time, effort and hard work. These are 7 free tools I use daily to grow my business on little to no budget.

1) Bufferapp

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I’ve written about buffer before, but I cannot tell you how valuable buffer has been to growing my business via social media. Bufferapp is a social media scheduling application. We all get busy updating our social media posts or it’s just a bunch of random sales pitches hastily created. Buffer is an easy and simple way to schedule a few posts in advance for your social media pages. Take 15-30 minutes to create 10 social media posts. Mix the posts up with your own business content along with interesting, informational or entertaining content your audience will appreciate. Once you’re done schedule the posts to go out at the perfect time for your audience to see right within Buffer. Buffer App’s basic option is FREE to connect up to 4 social media profiles, schedule up to 10 posts in advance, and provides free analytics for social media posts. It’s easy to see what posts are getting link clicks and engagement.

Buffer also has an image sharing tool called Pablo along with a super cool GIF sharing tool. Create beautiful social media image posts for your profiles. ( A Future Blog Post)

2) Mailchimp

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There are several database and newsletters options available I use Mailchimp because it’s free! Mailchimp’s FREE option allows an import of 2000 contacts in your “List”. List’s can be segmented into groups; prospects, previous customers or e-mail subscribers. Once you have a list create awesome newsletters, promotions or even birthday cards to e-mail to your list! When an e-mail campaign is created and sent out Mailchimp tracks your e-mail opens, link clicks, unsubscribes, and even keeps the e-mails in compliance with SPAM laws. Create your own subscribe form to add on your facebook page or an e-mail sign up on your website. These leads will import directly into your list in Mailchimp. All of this free for under 2000 contacts and if you send under 12,000 E-mails in a month.

3) Join Me Meeting

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Join Me Meeting is a cool way to share your screen quickly with a sales prospect or even a co-worker. When it’s not possible to meet face to face to demonstrate a product or service and not enough time to set up a webinar, Join Me meeting is a great option. Go to http://www.join.me to start a meeting instantly. A link is created that can be instantly shared with up to 8 people to join a meeting. All they have to do is click the link sent to them via e-mail and within moments your prospect or client can easily see your screen! This is a quick easy way to demonstrate your product or service without having to download a program or schedule a webinar. This can be done right on the phone while you are talking to a prospect. Join Me meeting does have paid options to have permanent meeting link and have more people join meetings!

4) Wunderlist

 

 

 

 

 

 

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Wunderlist is an online to do list on steroids. Wunderlist is an easy and old fashioned way to keep organized daily with To Do Lists. Create a list for whatever you like.  A Wunderlist “bucket list” chores for the kids, grocery lists, or hot prospects to follow up with! Our business creates a list for each client. This list includes tasks to be done daily, weekly and monthly on each of their social media profiles. We keep notes within the lists keeping track of content deadlines, networking opportunities, passwords and even content files for each client. Wunderlist To Do Lists can be shared with clients and co-workers. This is a great way to keep everyone in the loop on projects or assign certain tasks to team members to complete. The best part is the notification of accomplishment that Wunderlist makes when you check of a task on your list! “Ding”

5) Headtalker

 

Headtalker.com or Start a HeadTalker with beNICEmedia

Do you wanna go viral? HeadTalker is a free application to help make your message go viral! HeadTalker shares 1 message with unlimited people at once for free. Create a campaign on HeadTalker and get others to support the campaign. Once supported instead of 1 social media post on your page, hundreds or even thousands are sharing your social media post across multiple platforms. This is a great application for launching a product or crowdfunding campaign. Create a HeadTalker for anything! Start one today and we will help support!

6) Crowdfire

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This is a great application to build a targeted Twitter and Instagram following. Sign into Crowdfire with Twitter or Instagram. Once signed in Crowdfire identifies who your Twitter and Instagram followers are. Are you following someone who has not tweeted in months? Crowdfire will find out who and if you choose you can unfollow them. Are you a local business and want to connect with Twitter users in your area? Crowdfire allows you to copy followers of other Twitter accounts. If the local news station has 50K Twitter followers it’s likely a majority of these followers live in the area. These people may buy your product or service if they knew about you. Crowdfire will show you which ones do live in your area, and go for it follow them, they might follow you back. The basic Crowdfire service is free, the app will occasionally tweet out Twitter stats via @crowdfire. Crowdfire paid options will not do this.

7) Paypal for Business
(Kinda Not Free)

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Starting a business bank account can be tough especially when you do not have any income yet, money in the bank or even customers. Typically to open a business bank account there are minimum deposit amounts, balance minimums and let’s not forget about monthly fees regardless if the account has money in it or not! Paypal allows you to start receiving and using your funds right away. Easily create invoices with your logo and contact information to e-mail to clients. Clients can pay you via check or immediately via Paypal or credit card. Get a PayPal button on your website to receive payments. Is the client 30 days past due easily e-mail a reminder. Review your income for the month track expenses all online for free. Paypal even has a business debit MasterCard and credit line options for qualified accounts. Easily link your current checking or savings account to receive Paypal funds. Creating invoices, tracking expenses and using your money in your PayPal account is free. What is not free is receiving funds electronically via Paypal when a client pays by credit card. If a client pays you via credit card PayPal does receive a percentage of the payment you received. This varies on the amount of payment. Please review all Paypal information online for your own education. Regardless of the fees associated with receiving credit card payments the service is a good value and convenience. As your business grows there are numerous banking options but PayPal does let you start with nothing!

Are you ready to start growing your business without spending any money? Or get that at home business started? There are hundreds of free tools to increase sales and grow your business. These are some that I use. Which ones are your favorite? What tools and applications do you use? I would really love to hear from you.

If I can help you with any questions or you are interested in getting started with Social Media Marketing let’s chat! Have a wonderful week! Let’s Chat! 

Mateo Garcia
President
beNICEmedia
480-386-2122

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5 Awesome Twitter Tips

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Hi it’s me Mateo How’s it going? Are you on twitter? If you are let’s connect @mateomedia, if not here are a few tips that can help you get started. Let’s get to it. 

This one is simple that I’m not even including in my 5 Tips. Take time and complete your twitter profile. Be sure to include complete bio information, profile, cover photo and if you are a business indicate what you do and how you can help. Take a look at a few other twitter profiles for inspiration. Don’t worry about getting fancy or over thinking it, but it does have to be complete.  If you are a business you can make the profile picture your logo, but in my opinion make it a personal picture this way twitter followers can put a face with the twitter handle. Twitter also has an option to upload a cover photo go ahead and do this as well.  This information can always be changed and updated later, even your twitter user name.  Be concerned with being complete, not perfect. 

1) Compose a few tweets. 

Twitter has a “This is my first tweet” that can be sent when your account is first set up. Go ahead and send this. Compose 2-3 tweets of your own like “Just setting up my twitter” or “How does all of this work?”. Don’t be afraid, especially if it’s a new twitter account only your followers will see your tweets. If you don’t have any followers nobody will see the tweets anyway except you. Having a few tweets on your timeline will show other twitter users that you are trying to be active and want to be on twitter. 

2) Start following some Twitter Peeps. 

Identify what your goal is for twitter, Fun?, Business? Both? If you are on twitter to grow your business and connect with others start following some twitter accounts of people you want to do business with and connect with.  Take my business for example, Social Media Management and Marketing. I look to follow and network with small businesses, start ups, and crowd funding campaigns. The reason? These are people I want to network with and these are the businesses that need social media and marketing help. If there is a need in the future to use our services or if they might know someone that may need our services we are connected and interact on twitter. I’m always sure to check in with these connections on twitter and offer any marketing and social media advice. Twitter does not have to be all about business. I follow celebrity accounts, local news accounts and sport accounts, my guilty is pleasure account is @TMZ for all of my celebrity news and gossip. ; ) 

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3) Tweet often

It’s up to you on how often to tweet but twitter is not like Facebook.  People on twitter will not always see your tweets in their timeline. Your tweets happen live so if your followers are not scrolling through their timeline when you tweet they will not see it. A follower can go to your twitter account and see what you have been tweeting today, but they will have to search for your account.  It’s a good idea to spread out your tweets throughout the day to reach your followers. There is a lot of back and forth on how much is too many tweets and how often you should tweet. I typically send at least 10 tweets a day that show up in my followers timeline. I will also RT (Re-Tweet) content I find interesting, entertaining, educational or informative that I believe my followers might like as well. Additionally I’m sending direct tweets to new followers to thank them and tweets to followers that I’m interacting with. These tweets do not show up in anyone else’s twitter timeline. If you start a tweet with the @ (twitter name) that tweet will just go to the person you are tweeting to. If you start a tweet with a sentence like “ Hey @ (twitter handle) how are you today?”  this tweet will show up in your timeline as a tweet. Your followers will see this tweet, the twitter user that you mentioned will see this tweet and the twitter followers of the person you @ mentioned will also see this tweet. In some cases you want to do this if you want others to see your tweet and conversation. If you compose 8-10 tweets throughout the day that is providing value to your twitter followers in my opinion that is not too much. Others may disagree, but that is up to your followers to decide. If a follower does not like your tweets they can simply un-follow you. To summarize, if you tweet often and are active you will gain more twitter followers compared to sending a tweet one or twice a week.

4) Twitter Lists

Twitter can get overwhelming quickly once you start following others and others begin to follow you. One easy way to keep track of your twitter followers and who you are following is to create lists. When you follow someone or they follow you can add them to a list. You can create lists on twitter and name the list whatever you want. I have a few lists that identify who the twitter profiles are; such as Arizona Peeps, Potential Leads, Friends/Family, Influencers etc. This is an easy way to keep up with what is happening with your twitter community. Your twitter timeline shows all the tweets of who you are following. This can get overwhelming if you are following a few hundred people or more. Simply add your twitter followers and who you are following to a list to help keep track of who you are following into categories. Once you go to this list on twitter you will see the tweets of that list only. This is a great way to stay up to date with your important connections on twitter, stay in touch with your friends and family or even localize a list to your favorite restaurants on twitter.  Lists can be named whatever you want. These lists can be private or public. 

 5) Thank, RT, and Mention.

When someone follower you on twitter you can send them a tweet thanking them for the connection. ” @______ thank you for following me, looking forward to connecting more” is an example. Re-Tweeting information from your followers or people you are following or tweets you believe your audience will like will gain you more followers. If you come across a tweet you enjoy RT it to your followers. The person that you RT will get a notification that you Re-tweeted them. This is a great way to get an influencer or potential lead to notice you. Mention or include others in your tweets as well. If you send a tweet that you want someone else to notice or possibly see, you can mention them in the tweet by adding  @ (their twitter name) in your tweet. When this happens they will get a notification that you mentioned them on Twitter. Here is an example;   “Hey @mateomedia I think you would like this story on benicemedia.com

There are so many cool things that you can do via twitter to network and grow your business. The above examples are just a few things. What do you do on twitter to network and grow your business?  I would love to know some of your tips. I hope you have an awesome day, and as always feel free to ask me a question or let’s connect online.

Mateo on Twitter

Content Marketing Tips

Hi there it’s me Mateo how are you doing today? Just want to give a few tips on content marketing for social media. The world of marketing and advertising is changing. It’s no longer as simple as running a TV, Radio or Newspaper ad or even paying the search engines for keywords to get leads for our business. The world of Social Media where and why consumers choose a product or service has changed. The internet has given the power to the consumer to research products and services very simply on their own. Social Media provides a direct connection between company and consumer. Unhappy with a product or service, tweet at the company or leave a Facebook Comment it will get noticed. Happy with a product or service brag about it on your Social Media profile it will get noticed. The smart phone and Social Media applications is now the key to our next customer relationship. Our customers have Social Media applications on the home screen of their smart phone, not our business website or phone number. We have to be active on these social platforms because that is where our next client is hanging out, spending time and getting information.  If you are like me I comment, like or share content I find entertaining, interesting, inspiring or educational. Creating content that fits within these parameters is the key to success marketing on Social Media. Creating the right content mix will insure that when our audience is looking to make their next purchase or choose a service our business is top of mind. Here are a different content formatting tips via Hubspot we can include in our social media strategy. 

Don’t get overwhelmed with having to do all of these. Choose the best content format that will most benefit the Target Audience and easiest to implement. Let’s try to put ourselves in a position of a potential client when we are on Facebook or our favorite social media platform. When creating a post for business let’s ask, Would I click on this? Would I like this? Would I share this? Is this interesting?
                                                      
Social Media Marketing is not about pushing every single link or website  promoting our business in front of a consumer. Social Media marketing is about creating micro content that would fit into the entertainment, interesting, informational, educational or inspire category. It’s ok to brag about accomplishments every once in a while. Some of our audience wants that, but do we really like someone who talks about themselves all the time and how great they are? Once a decision has been made on what content formatting is best do the following.
 
1) Identify target audience
 
2) Map out a clear strategy
 
3) Create Content
 
4) Optimize  content for each social media platform. (A post will look different on all platforms.)
 
Every post is not going to be perfect, but if there is a meaning and purpose behind each social media post it will improve results. Networking and marketing on Social Media is not going away anytime soon, let’s embrace it.
 
I hope these tips are helpful, if I can ever help  in anyway it would be my pleasure. 

Mateo Garcia
480-386-2122
benicemedia1@gmail.com

Marketing Tips for 2015

How was your first week of 2015. Do you have some of these tips in your plan for this year?

 

Sharing from Facebook

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Hi there how is everyone doing? Mateo here with some quick social media tips. Do you have more than one social media profile or platform you are sharing and posting content on? How about using automated tools to share content? Are you sharing the same exact content post on several social pages? If you answered yes to any of these questions here are some tips to keep in mind. Each social media platform is different, and the way a post is created and how often you post is going to vary for each social media platform. That perfect Facebook post with a great photo a few brilliant words about the post, and a perfect link or call to action may be great for Facebook, but sharing the same exact content post to Twitter or LinkedIN may look different on the platform. There are several automated scheduling tools that have made social media sharing easier such as bufferapp but even with these tools its important to watch how each content post comes across on your social media platforms.  Facebook content can be shared on Twitter. Instagram can be shared to Twitter but how the content post is created will have to be different for each site. Twitter will be shorter wording of the post maybe even add a photo or link shortener to get the same content message across. Twitter is very fast moving with a lot of content being shared, so posting once a week on Twitter will not work. The content may not even be seen.  On Instagram the post content will have to be a picture or image rather than a link and a description about the content since it’s a photo sharing platform.

It’s very important with social media to be sure content is shared properly on each platform so there is maximum impact from your social media posts. Facebook is the most common and easiest platform we are all familiar with, and it does offer a share to Twitter option when you post on your Facebook page. Have you looked at how that post is shared on Twitter?  In some cases it may not give the same impact you want with the content post. One item to keep in mind as well is if your audience is on Facebook, LinkedIN, Instagram or Twitter these are different types of connections and platforms. If someone is on Twitter they want to stay on Twitter, they do not want to leave Twitter to go to Facebook to see what the actual picture or post is all about. If your audience loves Google+ then they do not want to leave Google+ to go to Facebook or Twitter to see your content post.  When posting content it’s important the content posted is targeted for the specific audience on the platform. It’s okay to post the same content you want to share on several social media profiles, but the content will have to be shared differently. The length of the post the link, photos, #hashtags, frequency and time. These are several things to keep in mind when posting to different platforms, not all are the same.

Each post you make is a mini advertisement for your business, you want it to come across to have  maximum impact.  Creating content and finding content to share for your business takes time, you might as well make sure you get the most out of each content post. When we print our business cards or create flyers for our business, we take the time to proof read it look it over several times to be sure it looks good and gets our message across. Our Social Media platforms should be treated the same way. We all want more business from our social media pages, but they have to be treated that way. Every post or link is a representation of our business. We would not let a half complete postcard mailed out or business card missing our phone number or e-mail. Just as we treat each customer differently and the way we communicate to them, Social Media works the same way. There are clients that prefer e-mail or text messages over a phone call and we learn to adapt and communicate our message via e-mail or text. Social Media platforms give us the opportunity to communicate, network and deliver our message to previous, current, and future clients. It’s the cheapest most affordable way to network and market our business. When it’s done with the same care we treat our offline business we can easily get our business known by more potential customers. Getting leads and making connections with Social Media is not easy, but when done with the same care as other marketing and communicating it will have a larger impact on your bottom line than all other forms of marketing.

If you have some tips to share or have any questions send me a tweet or leave a comment.

 Much success to you!

Mateo Garcia, President of beNICEmedia

Thanks for reading you’re coolness! benicemedia1@gmail.com

480-386-2122 @mateomedia