Followers To Clients

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How I Convert Twitter Followers To Clients?

Hey there. What up, its Mateo! Do you want to convert Twitter followers to customers? Are you finding out it’s not as simple as tweeting your website hoping people visit and buy your products or contact you for services? I’m going to share what has been successful for me. How I utilize Twitter and convert followers into paying clients. I’ve shared some Twitter Tips before, but hopefully this will give some additional insight to grow your business on Twitter and every social media platform.

This is a no-brainer but I see this over and over again, it’s imperative to have a complete Twitter profile. It should represent you personally, your business, product or service. Take time, don’t rush it. Complete contact information, and profile description. All web links should be working, contact information accurate, Twitter cover picture and profile picture.

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Each and every business is different. I’m going to discuss my business and who I connect with. I connect with startups, small business owners, and sales professionals. Whatever product or service you are selling duplicate my strategy with your target audience. A local yogurt shop in Los Angeles is typically selling to consumers within a geographical area around their business. A business selling healthcare products online will have a larger and different target audience. Have you identified a target market and audience? Keep this in mind when connecting with others on Twitter.

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It’s important to be active and tweeting. Have a full day of tweets scheduled or be sure to manually tweet a minimum of 6-7 times a day. What do you tweet? A mix of content related to your business. Have a theme for twitter and the content you tweet. I tweet social media marketing tips from Influencers like @buffer @jeffbullas or @SMExaminer. I also share my original content of blogs, projects I’m working on, funny gifs, and my client’s tweets as well. I do my best to tweet 10 times a day. I aim for 6-7 of those tweets to be non promotional or sales content, but rather content that appeals to my audience. The other 2-3 Tweets are about me, blogs I have written, links to sign up for the Re-Tweet club or join my E-mail list to get my blogs before they go online. Tweets from your business account should include this mix. Share interesting content related to your industry and mix in some tweets about your business! If you run a gym or are a personal trainer tweet about your local community, healthy food recipes, exercise tips, inspiring quotes along with current sign up specials or promotions of your business. To save time tweets can be scheduled with a great application like BufferApp or Hoot Suite.

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Once you’ve scheduled a full day of tweets, start following people! Search #hash-tags on Twitter related to your business. I search #crowdfunding #startups #smallbiz #RealEstate #Chandler #Arizona #Tempe. Searching # hash-tags related to your business is an easy way to find people already talking (tweeting) about what you do! a401a7a1-f795-4628-9a6e-270315d2694f

 

Follow these accounts, favorite a few tweets, or even Re-Tweet (RT) a few tweets you like. Every time you follow, RT or favorite a tweet the person you followed, RT or favorite will receive a notification directly to their phone. In some cases this person will follow back, favorite your tweet or at the very least glance at your twitter profile to see who you are. When someone follows back, create a list on Twitter to keep track of this follower. Twitter lists can be public or private and is a great way to keep up with your most important Twitter connections. When businesses or sales professionals follow me on Twitter I check out their Twitter profile. If they have a small following and not tweeting often I add them to a Private List on Twitter I have created called “LEADS”. These are people or businesses on Twitter, but may need some help. I like to help. I also thank each follower with a quick tweet.

“Thanks for following. Really cool of you, I wish you continued success!”

Add your own voice to this make it you! Now don’t start tweeting and directing messaging (DM) this prospect telling them how awesome you are they don’t care. They are still just a random follower at this point that has possibly been identified by you as someone that may need your help, buy your product or possibly turn into a Customer. Continue to build your following on twitter. Don’t be afraid to follow people using the #hashtags related to your business. When you follow people you will get followers as well that you might want to add to your “Lead List.”

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When a follower is on my “Lead List” I check out what they are tweeting. It’s easy to do! Just go to your “Lead List” you created on twitter to stay in touch with your potential leads. What are they tweeting? Is there a tweet you can favorite, respond to or possibly RT. It’s OK to favorite a couple tweets and if there is a tweet that you really like go ahead and RT it! Remember when you favorite a tweet or RT a tweet your “Lead” is going to get a notification that you did this. This is a great way to get them to notice you without asking for anything. They will be happy with the RT and Favorite. This lead may even return the favor and RT you or at the very least check out your profile again to see what you are all about. Do this for a week or two before you make any direct sales contact. It’s possible they may even reach out to you as well and start asking questions. After a week of checking out this lead, send them a Direct Message on Twitter and make it personal (not an automated tweet via some service). If a “Lead” I’m following is developing a mobile app for example. I will DM something like this…

Hey there how is the app coming along? If there is anything I can help with or a specific tweet you would like me to share? Let me know I’m happy to do it  – Mateo

This is great way to make direct contact and let the lead know you exist, you want to help and you are not asking for anything. If there is not a response to your DM that’s OK most may not get a response. Continue to keep an eye on their tweets and a few days later send them a similar message as a mention @

@oliverwhalenmtg Hey there I wish you continued success. If I can help with anything let me know. Have an awesome day!

Don’t go for the knock out sales pitch immediately people will un-follow you and identify you as a spammer. In any relationship online or offline building trust, adding value, being sincere and timing of the prospect wants or needs has to be established before a sale is made. This is even more important online. Stay in touch with your leads in a sincere way, they know what you do and if and when they need your help you want to stay top of mind. Asking a stranger on the street to fill out a form or listen to a 5 minute sales pitch doesn’t happen, it’s not going to happen on Twitter either. Being a real human interested in others and providing value will drastically increase your business and convert your Twitter followers to customers.

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This interaction is not going to guarantee a client or sale but now that Twitter follower is a warm prospect who knows you exist. Use your Twitter list to network with your potential prospects. It could take days to turn these leads into clients or it may take years. Interacting, showing genuine interest and staying in touch can turn your followers into customers. These simple strategies will increase your success not just on Twitter but all of your social media platforms. There will always be the “overnight success” or new hot product that goes viral, but for the rest of us it takes good old fashioned networking and hard work to convert followers to customers. What are your most successful Twitter strategies? I would love to hear them. Let’s #beNICE to Each Other!

Mateo

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5 Awesome Twitter Tips

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Hi it’s me Mateo How’s it going? Are you on twitter? If you are let’s connect @mateomedia, if not here are a few tips that can help you get started. Let’s get to it. 

This one is simple that I’m not even including in my 5 Tips. Take time and complete your twitter profile. Be sure to include complete bio information, profile, cover photo and if you are a business indicate what you do and how you can help. Take a look at a few other twitter profiles for inspiration. Don’t worry about getting fancy or over thinking it, but it does have to be complete.  If you are a business you can make the profile picture your logo, but in my opinion make it a personal picture this way twitter followers can put a face with the twitter handle. Twitter also has an option to upload a cover photo go ahead and do this as well.  This information can always be changed and updated later, even your twitter user name.  Be concerned with being complete, not perfect. 

1) Compose a few tweets. 

Twitter has a “This is my first tweet” that can be sent when your account is first set up. Go ahead and send this. Compose 2-3 tweets of your own like “Just setting up my twitter” or “How does all of this work?”. Don’t be afraid, especially if it’s a new twitter account only your followers will see your tweets. If you don’t have any followers nobody will see the tweets anyway except you. Having a few tweets on your timeline will show other twitter users that you are trying to be active and want to be on twitter. 

2) Start following some Twitter Peeps. 

Identify what your goal is for twitter, Fun?, Business? Both? If you are on twitter to grow your business and connect with others start following some twitter accounts of people you want to do business with and connect with.  Take my business for example, Social Media Management and Marketing. I look to follow and network with small businesses, start ups, and crowd funding campaigns. The reason? These are people I want to network with and these are the businesses that need social media and marketing help. If there is a need in the future to use our services or if they might know someone that may need our services we are connected and interact on twitter. I’m always sure to check in with these connections on twitter and offer any marketing and social media advice. Twitter does not have to be all about business. I follow celebrity accounts, local news accounts and sport accounts, my guilty is pleasure account is @TMZ for all of my celebrity news and gossip. ; ) 

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3) Tweet often

It’s up to you on how often to tweet but twitter is not like Facebook.  People on twitter will not always see your tweets in their timeline. Your tweets happen live so if your followers are not scrolling through their timeline when you tweet they will not see it. A follower can go to your twitter account and see what you have been tweeting today, but they will have to search for your account.  It’s a good idea to spread out your tweets throughout the day to reach your followers. There is a lot of back and forth on how much is too many tweets and how often you should tweet. I typically send at least 10 tweets a day that show up in my followers timeline. I will also RT (Re-Tweet) content I find interesting, entertaining, educational or informative that I believe my followers might like as well. Additionally I’m sending direct tweets to new followers to thank them and tweets to followers that I’m interacting with. These tweets do not show up in anyone else’s twitter timeline. If you start a tweet with the @ (twitter name) that tweet will just go to the person you are tweeting to. If you start a tweet with a sentence like “ Hey @ (twitter handle) how are you today?”  this tweet will show up in your timeline as a tweet. Your followers will see this tweet, the twitter user that you mentioned will see this tweet and the twitter followers of the person you @ mentioned will also see this tweet. In some cases you want to do this if you want others to see your tweet and conversation. If you compose 8-10 tweets throughout the day that is providing value to your twitter followers in my opinion that is not too much. Others may disagree, but that is up to your followers to decide. If a follower does not like your tweets they can simply un-follow you. To summarize, if you tweet often and are active you will gain more twitter followers compared to sending a tweet one or twice a week.

4) Twitter Lists

Twitter can get overwhelming quickly once you start following others and others begin to follow you. One easy way to keep track of your twitter followers and who you are following is to create lists. When you follow someone or they follow you can add them to a list. You can create lists on twitter and name the list whatever you want. I have a few lists that identify who the twitter profiles are; such as Arizona Peeps, Potential Leads, Friends/Family, Influencers etc. This is an easy way to keep up with what is happening with your twitter community. Your twitter timeline shows all the tweets of who you are following. This can get overwhelming if you are following a few hundred people or more. Simply add your twitter followers and who you are following to a list to help keep track of who you are following into categories. Once you go to this list on twitter you will see the tweets of that list only. This is a great way to stay up to date with your important connections on twitter, stay in touch with your friends and family or even localize a list to your favorite restaurants on twitter.  Lists can be named whatever you want. These lists can be private or public. 

 5) Thank, RT, and Mention.

When someone follower you on twitter you can send them a tweet thanking them for the connection. ” @______ thank you for following me, looking forward to connecting more” is an example. Re-Tweeting information from your followers or people you are following or tweets you believe your audience will like will gain you more followers. If you come across a tweet you enjoy RT it to your followers. The person that you RT will get a notification that you Re-tweeted them. This is a great way to get an influencer or potential lead to notice you. Mention or include others in your tweets as well. If you send a tweet that you want someone else to notice or possibly see, you can mention them in the tweet by adding  @ (their twitter name) in your tweet. When this happens they will get a notification that you mentioned them on Twitter. Here is an example;   “Hey @mateomedia I think you would like this story on benicemedia.com

There are so many cool things that you can do via twitter to network and grow your business. The above examples are just a few things. What do you do on twitter to network and grow your business?  I would love to know some of your tips. I hope you have an awesome day, and as always feel free to ask me a question or let’s connect online.

Mateo on Twitter

Social Reach

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What is a Social Reach Campaign? No Money. Just a Social Share! Be Awesome. 

HeadTalker is a new website that allows people to join together in order to help get a positive message heard around the web. Rather than donating money to a campaign or fundraiser, all you have to donate is one Tweet, Facebook post, LinkedIn post, or Tumblr post on a specific day. By having everyone share this positive message at the same time and date, it allows for more people to see it while they are online. This allows for more awareness to be raised by having an organized social media sharing frenzy!
benicemediatwittericon beNICEmedia  can get your #HeadTalker Campaign Started.  We will support yours. Do you have a Crowd Funding Project, Event or Product you want to promote. Leave a comment we would love to help.                                                    Go Viral, why not you!

Start your #HeadTalker Campaign Now

10 Ways to Improve your Content Marketing

by NEIL PATEL on OCTOBER 15, 2014 via Quicksprout.com

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Looking for ways to improve your content marketing?  Are you wondering what resources you should be reading to boost your content marketing efforts?

I’ve compiled a list of 10 articles you should read that will not only teach you how to improve your content marketing but will also show you how to generate more traffic and sales.

Here it is: 

#1: How to double your traffic through infographics

Although everyone is using infographics these days, they are still powerful at producing results.

At KISSmetrics, we were able to drive over 2 million visitors to our site and generate 41,000 backlinks by creating 47 infographics. That’s not bad, considering we spent $28,200 to produce the graphics.

If you want to learn the exact strategy we used to create these infographics, all you have to do is follow the steps in this article. It will teach you what you need to do to generate 60,000 visitors a year from an infographic:

  • How to Determine the Elements of a Good Infographic
  • How to Come up with Infographic Topics that Actually Work
  • How to Create a Useful and Shareable Infographic
  • How to Get the Infographic Designed
  • How to Distribute Your Infographic
  • How to Test Different Types of Infographics

#2: The advanced guide to content marketing

Content marketing is more than just writing and promoting content. There is a whole process you need to follow if you want to be successful at it.

I’ve created a 30,000-word guide that covers the A to Z of content marketing. It will teach you the following elements of the content marketing process:

  • How to build a strong foundation
  • How to generate content ideas
  • How to plan your content creation strategy
  • How to write content like a pro
  • 12 content writing secrets that you ought to be using
  • Content creation templates
  • How to overcome content roadblocks
  • How to optimize your content for search
  • How to promote your content for traffic and sales
  • How to monetize your content

#3: The complete guide to consumer psychology

Not knowing how your consumers think is a major obstacle to your success in content marketing. If you don’t know what makes your readers tick, you won’t be able to cater to them with your content creation and promotion efforts.

To help you understand how your customers think, I’ve created a25,000-word guide on consumer psychology.

Here’s what you’ll learn by reading it:

  • The mind of today’s customers
  • The power of emotions
  • The psychology of online consumption
  • How colors affect decisions
  • Small psychological tactics that deliver big results
  • The psychology of pricing
  • How to avoid friction

#4: How to create viral content

I wrote a blog post a few weeks ago that broke down the steps I took toincrease my blog traffic by 206%.

Through data and examples, I showed you the process I use to find and create content that will get shared.

So, if you want to grow your blog traffic, read the second section within that article. It discusses data points such as:

  • Social shares versus content length
  • How to generate ideas that will get shared
  • Quick tools you can use to help you generate ideas
  • How Upworthy exploded in its growth
  • Headline templates you can use
  • The number of social buttons you should place on your blog

#5: Skyscraper technique

Brian Dean wrote a great article on how he increased his search traffic by 110% in 14 days by using one simple technique… the skyscraper strategy.

In essence, it teaches you:

  • How to find link-worthy content
  • How to make it even better
  • How to find people to link to it

A good example of this is his article on Google’s 200 ranking factors. In the article, Brian describes in depth each element Google looks at when determining how to rank a website.

Because Brian was able to create the most extensive list, when he did his outreach to build links, it was a slam-dunk. Bloggers were more than happy to link to him because the content was that good.

#6: What analyzing 100 million articles taught us

The beautiful part about online marketing is it gives you access to a ton of data. With the data, you can quickly figure out what works for others and how to replicate it for your own business.

Buzzsumo’s team published an article detailing the findings from their analysis of 100 million articles.

For example, they learned that:

  • Having at least one image per post doubles the number of social shares a post gets.
  • Having Facebook thumbnails for articles increases Facebook shares by roughly 3x.
  • Having a Twitter thumbnail doubles Twitter shares.
  • The emotion to appeal to is “awe.”
  • Infographics and list posts are the two most commonly shared types of articles.

And it doesn’t stop there… Read the article to learn all of their findings.

#7: The differences between B2B and B2C content marketing

Writing content for businesses is different from writing content for consumers. I’ve created a 37-point checklist that breaks down the differences. It also teaches what you need to do in order to appeal to both audiences.

Some of the key points to keep in mind when writing for consumers are:

  • Don’t forget the emotional crack – consumers have a shorter attention span than business readers do. That’s why you need consumer content to be edgier and shorter.
  • Be trendy – if you want your content to gain a lot of traffic, look at trends. Trendier content does better than evergreen content in the consumer world.
  • Timing is everything – you should try to break stories. Use Google Trends and Twitter to stay on top of the latest conversations.

On the flip side, when writing for businesses:

  • Always use data – stats and accuracy are important in the business world. Use data to back everything up.
  • Give them more – offering ebooks and PDFs at the end of each post is a great way to build a loyal audience and collect emails.
  • Use stats within your headlines – headlines that contain data usually get shared more often.

To get a complete list of differences between B2B and B2C content marketing, read the full article.

#8: Emotions that make marketing campaigns go viral

The Harvard Business Review wrote a great article on how emotions can make campaigns go viral. Marketing is expensive. If you can make your content go viral, you’ll get more ROI from it.

Here’s what you’ll learn in this article:

  • How to create a viral coefficient greater than 1.
  • How to tie your brand to an emotional message.
  • How to tie your content to the public good.

If you take one thing away from the article, let it be how to create a viral coefficient greater than 1. Without that, your content won’t be going viral.

#9: How to measure your content’s performance

Everything in marketing needs to be profitable. If it isn’t, you can only do it for so long. You don’t have to have a direct profit, but as long as you know there is indirect ROI, you’re fine.

The Content Marketing Institute broke down 6 ways you can measure the performance of your content marketing. They aren’t just looking at direct ROI. They also show you how to measure indirect ROI.

These measurement techniques will teach you how to:

  • Track brand awareness
  • Find out what content pieces are driving the most referral traffic
  • Use social shares to gauge how much people like your content
  • Assess post performance on LinkedIn
  • Assess post performance on Twitter

By using analytics and data, you’ll be able to create content that people want to read and share versus content that doesn’t drive sales.

#10: How to get your fans to create and share content

Creating content is time-consuming and expensive. But what if I told you that you can get your fans to not only create content for you but also to promote it.

I’ve created an infographic that breaks down how to do that. Here are the four techniques I go over:

  • Trust – without your fans’ trust, you won’t get user-generated content.
  • Reach – how user-generated content can help you get more reach.
  • SEO – the more content you have, the more search traffic you’ll receive.
  • Labor savings – how getting fans to create content will save you money.

Conclusion

I know it’s a lot of reading, but if you read the 10 articles I talked about above, you’ll generate more traffic and sales.

If you only have time to read one of the articles, check out #1 as it will help you generate visitors quickly, even if you don’t have an audience. That’s how I grew the KISSmetrics blog. The strategy works for almost any industry.

So, in what other ways can you improve your content marketing?

5 Social Media Tips You Can Do Today

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5 Social Media Tips You Can Do Today!

 Hi. How are you doing today? Social Media can get overwhelming at times, but does not have to be. We all know it’s important to be on social media, but how can you make it work for our business. Here are 5 quick tips that you can implement today that will increase your presence on your social media pages.
1)    Schedule your posts. It is hard to stay up to date with posting content on your social media pages. Facebook has a schedule post option right on your business page. This is a great way to have a few relevant posts on your social media pages consistently, so you don’t go days or weeks without an update. There are also some great applications that you can use to schedule and post updates across several social media pages. Such as HootSuite or Buffer App which I use. These tools are simple and typically free to use. 
2)    Check in on Facebook. If your business is listed as a place or local business on Facebook, you can check in at your business. This check in shows up on your personal Facebook page. What a great way to show your social media audience what you do for a living without marketing to them or pushing your services in their newsfeed. Encourage your employees and co-workers to do the same. It does not have to be every day, but its a quick simple way to advertise your business without advertising. You can even ask your customers to do this as well. Offer them something of small value to check in at your business. When they check in, their friends and family will see the check in on their newsfeed and who knows ask about your business. This is a subtle way of letting others market your business for you.

3)   Like and comment. If you are on Facebook, LinkedIn, Instagram or Twitter make a point to like a few posts, and make a comment each day. You will be surprised just by doing this you will start seeing some increased engagement on your social pages. If you are on Facebook go ahead and like or make a comment on a post of interest or someone you are wanting to connect with. If you are on LinkedIn and you see a great article post or someone changed jobs, say congrats or like the post. This will show others on social media that you are active and interested in what they are doing. Most people will notice and return the favor and take a look at your post next time. The more engagement on your post the more likely someone else will find it interesting and know about your business.

4)    Create an e-mail sign up tab on your Facebook page. On Facebook there are many e-mail applications that you can use.  You can build a list using these applications.  If you have important information or specials you want to share create a join our list tab on your Facebook Page. I use mail chimp but there are others such as constant contact. Just search e-mail applications on Facebook. Once you have an e-mail tab you will be able to capture the e-mail address and upload into your contacts. This is a simple way to stay in touch with customers who have already showed an interest in your business.
5)    Share images/pictures on your social media pages rather than just a link or text.  Typically when we share a link on our social media pages the image associated with the link comes up on your social media page. You can make this image bigger by saving the image related to the link then uploading the image as a post then just add the link above the image to share. You can also upload your own custom image to associate with the link rather than use the image in the content of the link you are sharing. Posts with images get more likes, comments and shares. Next time you are about to share on your social media pages see if there is an image you can upload along with the post.
 I hope you found these 5 quick tips helpful. If you have a tip to share, or have any questions I would love to hear them.   Make it a great day and remember to #beNICE to each other. Send me a Tweet.