Marketing basics for your business

4 marketing pillars

Hi there how is everyone doing? I received an e-mail from a friend of mine the other day who is an Artist. He asked me about getting more visitors to his website and just wanted some quick advice to get his business going. Below is the e-mail I sent him. It helped him, and hopefully it will help you too! I almost forgot check out some of his work HERE

Jared,
Hey there here are a few tips and some tools that I use for my business. There are 4 basic Marketing Tasks that are a must.

Database, Social Media, E-mail, Website/Blog

I’m not sure what you are doing right now for your business so I apologize if you already do some of these things, but if you don’t hopefully this will help.

Database

I use a free site mailchimp.com for my List/Database These are people who know me and may work with me, have worked with me before or have inquired with me in the past. I look for new people to add to my database daily. These are people that may buy from you or tell someone to buy from you. It’s important to stay in touch. If you don’t have a contact list or database start making one now. Add me to your contact list. You can go through your contacts in your e-mail and cell phone¬†and probably come up with a good size contact list. Use your¬†e-mail address book to organize these at first. You can then export them to a CSV format to upload into MailChimp.¬† Mailchimp is free if you have under 2000 contacts. You can use Mailchimp to create e-mail newsletters, campaigns and events to send to these contacts. You can always send a few of these contacts a touch base e-mail first to be sure they want to be on your contact list!

Social Media

You have to be on all of the social media platforms and have a presence. I spend time following others and searching for other people who may be interested in what I do follow them and like some of their stuff and they will follow back. Remember social media is more about being social with others and not selling them anything. Take some time each week to connect with other artists people who have purchased your work before, local galleries. Whoever you think your audience is or other social media accounts that your audience follows. I see that you are selling the Equality Stickers.  Post a couple tweets with pics of the stickers with a link to your website. Then on twitter search for example the #hashtag #lovewins then follow all the accounts that have tweeted this. A big amount of people will follow back and who knows maybe a couple more visits to your site.

“Doing this one time is no guarantee that it will automatically get a bunch of sales, but this is a strategy that you can do when you have time”

E-Mail

Start building a contact/database and send these people an e-mail at least once a month. It could be some new art you created a special, holiday e-mail, or a blog post checking in. It doesn’t have to be spammy it could just be some cool info. Use Mailchimp to send this. It will keep track of who opened, who unsubscribed, and¬†who viewed the e-mails. It’s pretty cool.

Blog on Website

The same e-mail you put together to send to your contact list can be posted as a blog on your website.

Content

It’s cool to post recycled content in my opinion on Social Media. So if you have a few popular posts from a couple months ago. Post them again. Bufferapp helps with this. You can load some post into bufferapp to go out at a later time. You can also post other peoples content, not as your own, but if there is an artist you like or some cool pic that you think others will like share and post some of that stuff to. As a business you want to buy brain cells on social so if your social media profiles are always posting cool shit original, curated, and others then they will check out your profile and see what you do and hopefully go to your website too!
A Cool Viral App www.headtalker.com free to use. Check out it out. Its a cool Social Reach Campaign to get more visitors to your website. Start a campaign and I will help get it supported.

Ok man I think I took up to much of your time. There are so many things that can be done, but these are a few that I focus on. If I can ever help with anything or offer any advice let me know.

Mateo

 

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Optimize Your Personal Facebook Page

Be Sure to Link up your personal Facebook Page with your Business Facebook Page, Join Groups and Add your Website Links to your Personal Page. 

benicemedia1@gmail.com

 

Marketing Tips for 2015

How was your first week of 2015. Do you have some of these tips in your plan for this year?

 

Social Reach

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What is a Social Reach Campaign? No Money. Just a Social Share! Be Awesome. 

HeadTalker is a new website that allows people to join together in order to help get a positive message heard around the web. Rather than donating money to a campaign or fundraiser, all you have to donate is one Tweet, Facebook post, LinkedIn post, or Tumblr post on a specific day. By having everyone share this positive message at the same time and date, it allows for more people to see it while they are online. This allows for more awareness to be raised by having an organized social media sharing frenzy!
benicemediatwittericon beNICEmedia  can get your #HeadTalker Campaign Started.  We will support yours. Do you have a Crowd Funding Project, Event or Product you want to promote. Leave a comment we would love to help.                                                    Go Viral, why not you!

Start your #HeadTalker Campaign Now

Sharing from Facebook

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Hi there how is everyone doing? Mateo¬†here with some quick social media tips. Do you have more than one social media profile or platform you are sharing and posting content on? How about using automated tools to share content? Are you sharing the same exact content post on several social pages? If you answered yes to any of these questions here are some tips¬†to keep in mind. Each social media platform is different, and the way a post is created and how often you post is going to vary for each social media platform. That perfect Facebook post with a great photo a few brilliant words about the post, and a perfect link or call to action may be great for Facebook, but sharing the same exact content post to Twitter or LinkedIN may look different¬†on the platform. There are several automated scheduling tools that have made social media sharing easier such as bufferapp¬†but even with these tools its important to watch how each content post comes across on¬†your social media platforms.¬† Facebook content can be shared on Twitter. Instagram can be shared to¬†Twitter but how the content post is created will have to be different for each site. Twitter will be shorter wording of the post maybe even add a photo or link shortener to get the same content message across. Twitter is very fast moving with a lot of content being shared, so posting once a week on Twitter will¬†not work. The content may not even be seen.¬† On Instagram the post content will have to be a picture or image rather than a link and a description about the content since it’s a photo sharing platform.

It’s very important with social media to be sure content is shared properly on each platform so there is maximum impact from your social media posts. Facebook is the most common and easiest platform we are all familiar with, and it does offer a share to Twitter option when you post on your Facebook page. Have you looked at how that post is shared on Twitter?¬† In some cases it may not give the same impact you want with the content post. One item to keep in mind as well is if your audience is on Facebook, LinkedIN,¬†Instagram or Twitter these are different types of connections¬†and platforms. If someone is on Twitter they want to stay on Twitter, they do not want to leave Twitter to go to Facebook to see what the actual picture or post is all about. If your audience loves Google+ then they do not want to leave Google+ to go to Facebook or Twitter to see your content post.¬† When posting content it’s important the content posted is targeted for the specific audience on the platform. It’s okay to post the same content you want to share on several social media profiles, but the content will have to be shared differently. The length of the post the link, photos, #hashtags, frequency and time.¬†These are several things to keep in mind when posting to different platforms, not all are the same.

Each post you make is a mini advertisement for your business, you want it to come across to have ¬†maximum impact.¬† Creating content and finding content to share for your business takes time, you might as well make sure you get the most out of each content post. When we print our business cards or create flyers for our business, we take the time to proof read it¬†look it over several times to be sure it looks good and gets our message across. Our Social Media platforms should be treated the same way. We all want more business from our social media pages, but they have to be treated that way. Every post or link is a representation of our business. We would not let a half complete postcard mailed out or business card missing our phone number or e-mail. Just as we treat each customer differently and the way we communicate to them, Social Media works the same way. There are clients that prefer e-mail or text messages over a phone call and we learn to adapt and communicate our message via e-mail or text. Social Media platforms give us the opportunity to communicate, network and deliver our message to previous, current, and future clients. It’s the cheapest most affordable way to network and market our business. When it’s done with the same care we treat our offline business we can easily get our business known by more potential customers. Getting leads and making connections with Social Media is not easy, but when done with the same care as other marketing and communicating it will have a larger impact on your bottom line than all other forms of¬†marketing.

If you have some tips to share or have any questions send me a tweet or leave a comment.

 Much success to you!

Mateo Garcia, President of beNICEmedia

Thanks for reading you’re coolness! benicemedia1@gmail.com

480-386-2122 @mateomedia