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Mateo Garcia, President of beNICEmedia
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by OCTOBER 15, 2014 via Quicksprout.comon
Looking for ways to improve your content marketing? Are you wondering what resources you should be reading to boost your content marketing efforts?
I’ve compiled a list of 10 articles you should read that will not only teach you how to improve your content marketing but will also show you how to generate more traffic and sales.
Here it is:
Although everyone is using infographics these days, they are still powerful at producing results.
At KISSmetrics, we were able to drive over 2 million visitors to our site and generate 41,000 backlinks by creating 47 infographics. That’s not bad, considering we spent $28,200 to produce the graphics.
If you want to learn the exact strategy we used to create these infographics, all you have to do is follow the steps in this article. It will teach you what you need to do to generate 60,000 visitors a year from an infographic:
Content marketing is more than just writing and promoting content. There is a whole process you need to follow if you want to be successful at it.
I’ve created a 30,000-word guide that covers the A to Z of content marketing. It will teach you the following elements of the content marketing process:
Not knowing how your consumers think is a major obstacle to your success in content marketing. If you don’t know what makes your readers tick, you won’t be able to cater to them with your content creation and promotion efforts.
To help you understand how your customers think, I’ve created a25,000-word guide on consumer psychology.
Here’s what you’ll learn by reading it:
I wrote a blog post a few weeks ago that broke down the steps I took toincrease my blog traffic by 206%.
Through data and examples, I showed you the process I use to find and create content that will get shared.
So, if you want to grow your blog traffic, read the second section within that article. It discusses data points such as:
Brian Dean wrote a great article on how he increased his search traffic by 110% in 14 days by using one simple technique… the skyscraper strategy.
In essence, it teaches you:
A good example of this is his article on Google’s 200 ranking factors. In the article, Brian describes in depth each element Google looks at when determining how to rank a website.
Because Brian was able to create the most extensive list, when he did his outreach to build links, it was a slam-dunk. Bloggers were more than happy to link to him because the content was that good.
The beautiful part about online marketing is it gives you access to a ton of data. With the data, you can quickly figure out what works for others and how to replicate it for your own business.
Buzzsumo’s team published an article detailing the findings from their analysis of 100 million articles.
For example, they learned that:
And it doesn’t stop there… Read the article to learn all of their findings.
Writing content for businesses is different from writing content for consumers. I’ve created a 37-point checklist that breaks down the differences. It also teaches what you need to do in order to appeal to both audiences.
Some of the key points to keep in mind when writing for consumers are:
On the flip side, when writing for businesses:
To get a complete list of differences between B2B and B2C content marketing, read the full article.
The Harvard Business Review wrote a great article on how emotions can make campaigns go viral. Marketing is expensive. If you can make your content go viral, you’ll get more ROI from it.
Here’s what you’ll learn in this article:
If you take one thing away from the article, let it be how to create a viral coefficient greater than 1. Without that, your content won’t be going viral.
Everything in marketing needs to be profitable. If it isn’t, you can only do it for so long. You don’t have to have a direct profit, but as long as you know there is indirect ROI, you’re fine.
The Content Marketing Institute broke down 6 ways you can measure the performance of your content marketing. They aren’t just looking at direct ROI. They also show you how to measure indirect ROI.
These measurement techniques will teach you how to:
By using analytics and data, you’ll be able to create content that people want to read and share versus content that doesn’t drive sales.
Creating content is time-consuming and expensive. But what if I told you that you can get your fans to not only create content for you but also to promote it.
I’ve created an infographic that breaks down how to do that. Here are the four techniques I go over:
I know it’s a lot of reading, but if you read the 10 articles I talked about above, you’ll generate more traffic and sales.
If you only have time to read one of the articles, check out #1 as it will help you generate visitors quickly, even if you don’t have an audience. That’s how I grew the KISSmetrics blog. The strategy works for almost any industry.
So, in what other ways can you improve your content marketing?
3) Like and comment. If you are on Facebook, LinkedIn, Instagram or Twitter make a point to like a few posts, and make a comment each day. You will be surprised just by doing this you will start seeing some increased engagement on your social pages. If you are on Facebook go ahead and like or make a comment on a post of interest or someone you are wanting to connect with. If you are on LinkedIn and you see a great article post or someone changed jobs, say congrats or like the post. This will show others on social media that you are active and interested in what they are doing. Most people will notice and return the favor and take a look at your post next time. The more engagement on your post the more likely someone else will find it interesting and know about your business.
Don’t go days without a post. Schedule your posts!