Followers To Clients

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How I Convert Twitter Followers To Clients?

Hey there. What up, its Mateo! Do you want to convert Twitter followers to customers? Are you finding out it’s not as simple as tweeting your website hoping people visit and buy your products or contact you for services? I’m going to share what has been successful for me. How I utilize Twitter and convert followers into paying clients. I’ve shared some Twitter Tips before, but hopefully this will give some additional insight to grow your business on Twitter and every social media platform.

This is a no-brainer but I see this over and over again, it’s imperative to have a complete Twitter profile. It should represent you personally, your business, product or service. Take time, don’t rush it. Complete contact information, and profile description. All web links should be working, contact information accurate, Twitter cover picture and profile picture.

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Each and every business is different. I’m going to discuss my business and who I connect with. I connect with startups, small business owners, and sales professionals. Whatever product or service you are selling duplicate my strategy with your target audience. A local yogurt shop in Los Angeles is typically selling to consumers within a geographical area around their business. A business selling healthcare products online will have a larger and different target audience. Have you identified a target market and audience? Keep this in mind when connecting with others on Twitter.

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It’s important to be active and tweeting. Have a full day of tweets scheduled or be sure to manually tweet a minimum of 6-7 times a day. What do you tweet? A mix of content related to your business. Have a theme for twitter and the content you tweet. I tweet social media marketing tips from Influencers like @buffer @jeffbullas or @SMExaminer. I also share my original content of blogs, projects I’m working on, funny gifs, and my client’s tweets as well. I do my best to tweet 10 times a day. I aim for 6-7 of those tweets to be non promotional or sales content, but rather content that appeals to my audience. The other 2-3 Tweets are about me, blogs I have written, links to sign up for the Re-Tweet club or join my E-mail list to get my blogs before they go online. Tweets from your business account should include this mix. Share interesting content related to your industry and mix in some tweets about your business! If you run a gym or are a personal trainer tweet about your local community, healthy food recipes, exercise tips, inspiring quotes along with current sign up specials or promotions of your business. To save time tweets can be scheduled with a great application like BufferApp or Hoot Suite.

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Once you’ve scheduled a full day of tweets, start following people! Search #hash-tags on Twitter related to your business. I search #crowdfunding #startups #smallbiz #RealEstate #Chandler #Arizona #Tempe. Searching # hash-tags related to your business is an easy way to find people already talking (tweeting) about what you do! a401a7a1-f795-4628-9a6e-270315d2694f

 

Follow these accounts, favorite a few tweets, or even Re-Tweet (RT) a few tweets you like. Every time you follow, RT or favorite a tweet the person you followed, RT or favorite will receive a notification directly to their phone. In some cases this person will follow back, favorite your tweet or at the very least glance at your twitter profile to see who you are. When someone follows back, create a list on Twitter to keep track of this follower. Twitter lists can be public or private and is a great way to keep up with your most important Twitter connections. When businesses or sales professionals follow me on Twitter I check out their Twitter profile. If they have a small following and not tweeting often I add them to a Private List on Twitter I have created called “LEADS”. These are people or businesses on Twitter, but may need some help. I like to help. I also thank each follower with a quick tweet.

“Thanks for following. Really cool of you, I wish you continued success!”

Add your own voice to this make it you! Now don’t start tweeting and directing messaging (DM) this prospect telling them how awesome you are they don’t care. They are still just a random follower at this point that has possibly been identified by you as someone that may need your help, buy your product or possibly turn into a Customer. Continue to build your following on twitter. Don’t be afraid to follow people using the #hashtags related to your business. When you follow people you will get followers as well that you might want to add to your “Lead List.”

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When a follower is on my “Lead List” I check out what they are tweeting. It’s easy to do! Just go to your “Lead List” you created on twitter to stay in touch with your potential leads. What are they tweeting? Is there a tweet you can favorite, respond to or possibly RT. It’s OK to favorite a couple tweets and if there is a tweet that you really like go ahead and RT it! Remember when you favorite a tweet or RT a tweet your “Lead” is going to get a notification that you did this. This is a great way to get them to notice you without asking for anything. They will be happy with the RT and Favorite. This lead may even return the favor and RT you or at the very least check out your profile again to see what you are all about. Do this for a week or two before you make any direct sales contact. It’s possible they may even reach out to you as well and start asking questions. After a week of checking out this lead, send them a Direct Message on Twitter and make it personal (not an automated tweet via some service). If a “Lead” I’m following is developing a mobile app for example. I will DM something like this…

Hey there how is the app coming along? If there is anything I can help with or a specific tweet you would like me to share? Let me know I’m happy to do it  – Mateo

This is great way to make direct contact and let the lead know you exist, you want to help and you are not asking for anything. If there is not a response to your DM that’s OK most may not get a response. Continue to keep an eye on their tweets and a few days later send them a similar message as a mention @

@oliverwhalenmtg Hey there I wish you continued success. If I can help with anything let me know. Have an awesome day!

Don’t go for the knock out sales pitch immediately people will un-follow you and identify you as a spammer. In any relationship online or offline building trust, adding value, being sincere and timing of the prospect wants or needs has to be established before a sale is made. This is even more important online. Stay in touch with your leads in a sincere way, they know what you do and if and when they need your help you want to stay top of mind. Asking a stranger on the street to fill out a form or listen to a 5 minute sales pitch doesn’t happen, it’s not going to happen on Twitter either. Being a real human interested in others and providing value will drastically increase your business and convert your Twitter followers to customers.

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This interaction is not going to guarantee a client or sale but now that Twitter follower is a warm prospect who knows you exist. Use your Twitter list to network with your potential prospects. It could take days to turn these leads into clients or it may take years. Interacting, showing genuine interest and staying in touch can turn your followers into customers. These simple strategies will increase your success not just on Twitter but all of your social media platforms. There will always be the “overnight success” or new hot product that goes viral, but for the rest of us it takes good old fashioned networking and hard work to convert followers to customers. What are your most successful Twitter strategies? I would love to hear them. Let’s #beNICE to Each Other!

Mateo

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Marketing basics for your business

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Hi there how is everyone doing? I received an e-mail from a friend of mine the other day who is an Artist. He asked me about getting more visitors to his website and just wanted some quick advice to get his business going. Below is the e-mail I sent him. It helped him, and hopefully it will help you too! I almost forgot check out some of his work HERE

Jared,
Hey there here are a few tips and some tools that I use for my business. There are 4 basic Marketing Tasks that are a must.

Database, Social Media, E-mail, Website/Blog

I’m not sure what you are doing right now for your business so I apologize if you already do some of these things, but if you don’t hopefully this will help.

Database

I use a free site mailchimp.com for my List/Database These are people who know me and may work with me, have worked with me before or have inquired with me in the past. I look for new people to add to my database daily. These are people that may buy from you or tell someone to buy from you. It’s important to stay in touch. If you don’t have a contact list or database start making one now. Add me to your contact list. You can go through your contacts in your e-mail and cell phone and probably come up with a good size contact list. Use your e-mail address book to organize these at first. You can then export them to a CSV format to upload into MailChimp.  Mailchimp is free if you have under 2000 contacts. You can use Mailchimp to create e-mail newsletters, campaigns and events to send to these contacts. You can always send a few of these contacts a touch base e-mail first to be sure they want to be on your contact list!

Social Media

You have to be on all of the social media platforms and have a presence. I spend time following others and searching for other people who may be interested in what I do follow them and like some of their stuff and they will follow back. Remember social media is more about being social with others and not selling them anything. Take some time each week to connect with other artists people who have purchased your work before, local galleries. Whoever you think your audience is or other social media accounts that your audience follows. I see that you are selling the Equality Stickers.  Post a couple tweets with pics of the stickers with a link to your website. Then on twitter search for example the #hashtag #lovewins then follow all the accounts that have tweeted this. A big amount of people will follow back and who knows maybe a couple more visits to your site.

“Doing this one time is no guarantee that it will automatically get a bunch of sales, but this is a strategy that you can do when you have time”

E-Mail

Start building a contact/database and send these people an e-mail at least once a month. It could be some new art you created a special, holiday e-mail, or a blog post checking in. It doesn’t have to be spammy it could just be some cool info. Use Mailchimp to send this. It will keep track of who opened, who unsubscribed, and who viewed the e-mails. It’s pretty cool.

Blog on Website

The same e-mail you put together to send to your contact list can be posted as a blog on your website.

Content

It’s cool to post recycled content in my opinion on Social Media. So if you have a few popular posts from a couple months ago. Post them again. Bufferapp helps with this. You can load some post into bufferapp to go out at a later time. You can also post other peoples content, not as your own, but if there is an artist you like or some cool pic that you think others will like share and post some of that stuff to. As a business you want to buy brain cells on social so if your social media profiles are always posting cool shit original, curated, and others then they will check out your profile and see what you do and hopefully go to your website too!
A Cool Viral App www.headtalker.com free to use. Check out it out. Its a cool Social Reach Campaign to get more visitors to your website. Start a campaign and I will help get it supported.

Ok man I think I took up to much of your time. There are so many things that can be done, but these are a few that I focus on. If I can ever help with anything or offer any advice let me know.

Mateo

 

5 Awesome Twitter Tips

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Hi it’s me Mateo How’s it going? Are you on twitter? If you are let’s connect @mateomedia, if not here are a few tips that can help you get started. Let’s get to it. 

This one is simple that I’m not even including in my 5 Tips. Take time and complete your twitter profile. Be sure to include complete bio information, profile, cover photo and if you are a business indicate what you do and how you can help. Take a look at a few other twitter profiles for inspiration. Don’t worry about getting fancy or over thinking it, but it does have to be complete.  If you are a business you can make the profile picture your logo, but in my opinion make it a personal picture this way twitter followers can put a face with the twitter handle. Twitter also has an option to upload a cover photo go ahead and do this as well.  This information can always be changed and updated later, even your twitter user name.  Be concerned with being complete, not perfect. 

1) Compose a few tweets. 

Twitter has a “This is my first tweet” that can be sent when your account is first set up. Go ahead and send this. Compose 2-3 tweets of your own like “Just setting up my twitter” or “How does all of this work?”. Don’t be afraid, especially if it’s a new twitter account only your followers will see your tweets. If you don’t have any followers nobody will see the tweets anyway except you. Having a few tweets on your timeline will show other twitter users that you are trying to be active and want to be on twitter. 

2) Start following some Twitter Peeps. 

Identify what your goal is for twitter, Fun?, Business? Both? If you are on twitter to grow your business and connect with others start following some twitter accounts of people you want to do business with and connect with.  Take my business for example, Social Media Management and Marketing. I look to follow and network with small businesses, start ups, and crowd funding campaigns. The reason? These are people I want to network with and these are the businesses that need social media and marketing help. If there is a need in the future to use our services or if they might know someone that may need our services we are connected and interact on twitter. I’m always sure to check in with these connections on twitter and offer any marketing and social media advice. Twitter does not have to be all about business. I follow celebrity accounts, local news accounts and sport accounts, my guilty is pleasure account is @TMZ for all of my celebrity news and gossip. ; ) 

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3) Tweet often

It’s up to you on how often to tweet but twitter is not like Facebook.  People on twitter will not always see your tweets in their timeline. Your tweets happen live so if your followers are not scrolling through their timeline when you tweet they will not see it. A follower can go to your twitter account and see what you have been tweeting today, but they will have to search for your account.  It’s a good idea to spread out your tweets throughout the day to reach your followers. There is a lot of back and forth on how much is too many tweets and how often you should tweet. I typically send at least 10 tweets a day that show up in my followers timeline. I will also RT (Re-Tweet) content I find interesting, entertaining, educational or informative that I believe my followers might like as well. Additionally I’m sending direct tweets to new followers to thank them and tweets to followers that I’m interacting with. These tweets do not show up in anyone else’s twitter timeline. If you start a tweet with the @ (twitter name) that tweet will just go to the person you are tweeting to. If you start a tweet with a sentence like “ Hey @ (twitter handle) how are you today?”  this tweet will show up in your timeline as a tweet. Your followers will see this tweet, the twitter user that you mentioned will see this tweet and the twitter followers of the person you @ mentioned will also see this tweet. In some cases you want to do this if you want others to see your tweet and conversation. If you compose 8-10 tweets throughout the day that is providing value to your twitter followers in my opinion that is not too much. Others may disagree, but that is up to your followers to decide. If a follower does not like your tweets they can simply un-follow you. To summarize, if you tweet often and are active you will gain more twitter followers compared to sending a tweet one or twice a week.

4) Twitter Lists

Twitter can get overwhelming quickly once you start following others and others begin to follow you. One easy way to keep track of your twitter followers and who you are following is to create lists. When you follow someone or they follow you can add them to a list. You can create lists on twitter and name the list whatever you want. I have a few lists that identify who the twitter profiles are; such as Arizona Peeps, Potential Leads, Friends/Family, Influencers etc. This is an easy way to keep up with what is happening with your twitter community. Your twitter timeline shows all the tweets of who you are following. This can get overwhelming if you are following a few hundred people or more. Simply add your twitter followers and who you are following to a list to help keep track of who you are following into categories. Once you go to this list on twitter you will see the tweets of that list only. This is a great way to stay up to date with your important connections on twitter, stay in touch with your friends and family or even localize a list to your favorite restaurants on twitter.  Lists can be named whatever you want. These lists can be private or public. 

 5) Thank, RT, and Mention.

When someone follower you on twitter you can send them a tweet thanking them for the connection. ” @______ thank you for following me, looking forward to connecting more” is an example. Re-Tweeting information from your followers or people you are following or tweets you believe your audience will like will gain you more followers. If you come across a tweet you enjoy RT it to your followers. The person that you RT will get a notification that you Re-tweeted them. This is a great way to get an influencer or potential lead to notice you. Mention or include others in your tweets as well. If you send a tweet that you want someone else to notice or possibly see, you can mention them in the tweet by adding  @ (their twitter name) in your tweet. When this happens they will get a notification that you mentioned them on Twitter. Here is an example;   “Hey @mateomedia I think you would like this story on benicemedia.com

There are so many cool things that you can do via twitter to network and grow your business. The above examples are just a few things. What do you do on twitter to network and grow your business?  I would love to know some of your tips. I hope you have an awesome day, and as always feel free to ask me a question or let’s connect online.

Mateo on Twitter

Optimize Your Personal Facebook Page

Be Sure to Link up your personal Facebook Page with your Business Facebook Page, Join Groups and Add your Website Links to your Personal Page. 

benicemedia1@gmail.com

 

5 Social Media Tips You Can Do Today

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5 Social Media Tips You Can Do Today!

 Hi. How are you doing today? Social Media can get overwhelming at times, but does not have to be. We all know it’s important to be on social media, but how can you make it work for our business. Here are 5 quick tips that you can implement today that will increase your presence on your social media pages.
1)    Schedule your posts. It is hard to stay up to date with posting content on your social media pages. Facebook has a schedule post option right on your business page. This is a great way to have a few relevant posts on your social media pages consistently, so you don’t go days or weeks without an update. There are also some great applications that you can use to schedule and post updates across several social media pages. Such as HootSuite or Buffer App which I use. These tools are simple and typically free to use. 
2)    Check in on Facebook. If your business is listed as a place or local business on Facebook, you can check in at your business. This check in shows up on your personal Facebook page. What a great way to show your social media audience what you do for a living without marketing to them or pushing your services in their newsfeed. Encourage your employees and co-workers to do the same. It does not have to be every day, but its a quick simple way to advertise your business without advertising. You can even ask your customers to do this as well. Offer them something of small value to check in at your business. When they check in, their friends and family will see the check in on their newsfeed and who knows ask about your business. This is a subtle way of letting others market your business for you.

3)   Like and comment. If you are on Facebook, LinkedIn, Instagram or Twitter make a point to like a few posts, and make a comment each day. You will be surprised just by doing this you will start seeing some increased engagement on your social pages. If you are on Facebook go ahead and like or make a comment on a post of interest or someone you are wanting to connect with. If you are on LinkedIn and you see a great article post or someone changed jobs, say congrats or like the post. This will show others on social media that you are active and interested in what they are doing. Most people will notice and return the favor and take a look at your post next time. The more engagement on your post the more likely someone else will find it interesting and know about your business.

4)    Create an e-mail sign up tab on your Facebook page. On Facebook there are many e-mail applications that you can use.  You can build a list using these applications.  If you have important information or specials you want to share create a join our list tab on your Facebook Page. I use mail chimp but there are others such as constant contact. Just search e-mail applications on Facebook. Once you have an e-mail tab you will be able to capture the e-mail address and upload into your contacts. This is a simple way to stay in touch with customers who have already showed an interest in your business.
5)    Share images/pictures on your social media pages rather than just a link or text.  Typically when we share a link on our social media pages the image associated with the link comes up on your social media page. You can make this image bigger by saving the image related to the link then uploading the image as a post then just add the link above the image to share. You can also upload your own custom image to associate with the link rather than use the image in the content of the link you are sharing. Posts with images get more likes, comments and shares. Next time you are about to share on your social media pages see if there is an image you can upload along with the post.
 I hope you found these 5 quick tips helpful. If you have a tip to share, or have any questions I would love to hear them.   Make it a great day and remember to #beNICE to each other. Send me a Tweet.

 

Twitter is for Real

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Hi there. How’s it going? As I have been speaking with businesses and sales professionals about social media and all the different platforms, I’ve come to find out that Twitter is one of the most misunderstood and avoided social media avenues out there.  I’ve heard things such as “people on Twitter are fake, there are not any real people on Twitter, my business works with adults not kids.” There have been others who do not even take me seriously anytime Twitter is mentioned for business and have told me to leave. I get it, I understand. Anything that is different is avoided and doing what you have always done is easier. It’s just hard to ignore the facts regarding Twitter as a Social Media Platform. With 271 million monthly active users, 500 million Tweets are sent per day, and 78% of Twitter active users are on mobile. You personally may not be on Twitter, or your business, but your customers are. They are using Twitter daily with the device we all carry around every day, our mobile phones. As a business we are looking for a way to get more business, build lifelong relationships, and find the best way to be noticed. Believe it or not Twitter can do this for your business on a local level, and identify customers who may be looking for your product or service.  Here are 5 tips that you can begin using immediately to start building your Twitter Account and stop ignoring this as a real way to connect with potential clients and build your business.

1)     First of all if you don’t have an account, sign up. Spend some time completing your profile, add information about your business, and include your picture. No one follows an Egg on Twitter.

2)     Follow others. Twitter requires you to follow a few accounts to begin. Do this, once you do you will start getting a few followers as well.

3)     Twitter has a search option just like Google, Bing or Yahoo.  Search some keywords related to your business. If you are here in Arizona, like I am, try Arizona, Tempe, Phoenix or whatever your local market may be.  Once you do this you will see Tweets, and people who have mentioned the search item either in their profile or a tweet they sent. Check out the tweets, look at their profile, is this someone you may want to follow? If so, go for it. Most likely they will check out your profile and follow back. 

4)     Send some Tweets. Twitter limits each tweet to 140 characters. It’s not like Facebook, LinkedIN, or Google + where you can write a novel and the entire post shows up on your page. You can include images or links that can be clicked where the user can see your entire message or more information about your business. If your business is focusing on a particular area, product or service be sure to include a keyword relating to that product or service in your Tweet. When you do this, other Twitter users can find you and know your tweets relate to something they may be interested in as well. They may even follow you back.

5)     Invest some time. Even if it’s a few minutes a day on Twitter, this is a great way to learn how it works and see what other businesses are doing with their Twitter Account. Follow these businesses. Duplicate what they are doing.  Every major brand and business you can think of is on Twitter. Follow what they are doing, you can use Twitter to build your brand and audience on a local level with real people.

This is just a brief start to using Twitter, but if you are on other social media platforms, Twitter needs to be included. There are endless opportunities to grow your network on Twitter. ReTweet others, respond directly via @ a follower, or with a direct message. Create a #hashtag related to your business. Twitter lets you create lists of your favorite accounts you are following, or even better a list of leads just like your e-mail list or database. Find local customers in your area already tweeting and discussing the product or service you offer. Making relationships with other professionals across the country and build a referral network. Twitter has millions of users that may be your next client or buyer of your product. Why ignore these people? 

If you are interested in learning more and adding Twitter as a real avenue to build relationships, engage with your clients and grow your business. Contact me or better yet send me a Tweet @mateomedia