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Category: Loan Officer Marketing
Marketing Tips for 2015
How was your first week of 2015. Do you have some of these tips in your plan for this year?
Social Media is about being Social, Engaging and Responding
If you don’t have the time to really be engaged and interact with your fans, followers and subscribers, let’s connect and work together.
benicemedia1@gmail.com 480-386-2122
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Keep a List!
Do you seem to start your career over and over every time you change companies or even careers? Stop. Keep your list.
As a small business owner or sales professional it’s important to keep a list of your previous, current and potential future clients that you have established relationships with over the years. If you keep a list of contacts, it’s easy to stay in touch no matter what your future may hold. Keep those relationships going with your list. When you change companies, move or just want to stay in touch if you keep a list now you can. Even if your company provides a Customer Relationship Management System I still highly recommend you keep your own list. When you work for a large company most likely they have designated marketing department and has more resources then you do to stay in touch with customers. They are staying in touch as a company not as an individual. They do not know your client like you do. When you stay in touch on your own, your client will work with you. Why? They already know and trust you as a person not a corporation.
There are many ways to keep a list of contacts. If you have the resources to pay for a professional CRM system on your own do that. If you can’t though don’t’ worry, I’m going to discuss a cheap and affordable way that anyone can make their own list today.
One often overlooked system to keep track of your network and keep your list is your current e-mail address book. If it’s Gmail, Outlook, or any other provider there is an address book. This address book has all the important information you need. Name, e-mail, phone number, mailing address and even a section to add notes. It’s important to spend some time each week to update your e-mail address book, add contacts and fill in missing information for the contacts as you gather it. Add notes use the address book professionally just because its free doesn’t mean it doesn’t work. E-mail address books have an option to export these contacts to excel or CVS format. This is the universal format to import contacts into a contact management or e-mail marketing program. When you keep up with the address book this contact information is valuable and now you have a list. This contact list then can be simply imported into to an e-mail marketing program. There are many free programs such as I-Contact or Mail Chimp. These programs can be used to create a marketing campaign or an announcement. Whatever message you want your list to know you can create. Next time you change companies, move or want to let your list know of your amazing new product it’s easy to stay in touch. I know this may sound to simple, but let me give you a personal example of how my list worked for me.
“There is a loan officer I worked with 4 years ago at a mortgage company in Phoenix. Since meeting this loan officer I have changed companies twice and moved locations 4 times. This loan officer has always been on my list. A few months back this loan officer received my e-mail regarding social media marketing, and my business. Little did I know that this loan officer is now a Sales Manager for a Mortgage Company here in Phoenix. This loan officer who is now a sales manager was looking for marketing help. She replied to my e-mail and now we are teaching social media classes together to her Realtor Partners.” If I didn’t have my list or stay in touch, this opportunity would have not happened.
This is a real life example of how my list worked for me recently. Do you have story of your list? I would love to hear it?
benicemedia1@gmail.com
480-386-2122
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WHERE’S THE PROFILE?
Hey everyone how’s it going today? Today’s social media tip is about including your social media badges or logos on your marketing. You know what I’m talking about right? Those icons you have on your website e-mail and print advertising. The cool Facebook, Twitter, or YouTube logo that you want proudly displayed. Since I’m all about social media every time I see a social media icon of a company I may have the opportunity to do business with I go visit their social pages. I want to see what they are all about and who their audience is. When these logos are included on your marketing material, you are telling your customers “hey check us out, cool stuff on Facebook, Twitter, and YouTube”. When including these badges in advertising material be sure the profile is complete on the social media platforms. It surprises me how often a business, product or service includes a social media logo in their advertising and when you go to the social media page it’s either nonexistent or partially complete.
Let’s say you decide to mail out a post card in your area promoting a sale or special Event. If the post card includes a small image of a YouTube logo your business better have a YouTube channel. If you do not have a YouTube channel with a complete profile and a couple videos do not put the YouTube logo on your advertising. The same goes for all of your social media platforms. Facebook, Twitter whatever social site it may be. Only use the badge or logo if you are actually active on the social media platform. If you have a link in your e-mail or website with a Facebook logo and someone clicks on that logo they expect to see a complete professional looking business page. This does not mean your page needs to have a bunch of likes or followers. Your page profile needs to be complete, include information about yourself, product and business. Also be sure your page has some recent content posts. The same rule applies for all of your social media profiles and pages. It’s very important to include the social media logos in your marketing; just take the extra step to have the profile page complete that corresponds to the social media icon or logo.
Why is this important?
Do you have a phone number? Would you give someone your phone number if you did not have either yourself or a member of your staff available to answer? At the very least your voicemail would pick up. Do you have a website? The same applies. You would only include the web address in your marketing if it is functional and provides information about your product, business or service. When you give your e-mail address you know that you will be able to respond, and that your e-mail is working to receive e-mails. This may sound simple, but your social media pages need to be treated the same way. Your business, product, or service has to respond to your fans, followers, and subscribers.
The first step before beginning to include social media logos in your advertising is to be sure that you are social. Take the time to complete each social media profile. Start one at a time with Facebook for example, schedule the time out of your day and complete the entire profile, review 2-3 times if you have to. Take a peek at some other Facebook profiles that are in a similar industry for some guidance. Don’t worry about being a Facebook pro just complete all profile sections, upload a picture and google a few industry related articles to post for content. Tell the story of yourself and your business. Once you have a complete Facebook Profile, then go ahead and include in your marketing material, e-mail, website, etc. Then block out some time and move on to Twitter and so on. Before you know it all your social profiles will be complete. The next time a future, current, or past client clicks on your social badges, they will know that you are social with social media.
Contact us today for all your social media needs.
Create+Engage+Respond=Sales
Benicemedia.com
480-386-2122
Benicemedia1@gmail.com
Mortgage Videos for #Loan Officers
Loan officers its very easy to create simple loan program videos that you can use over and over again for your marketing. It does not have to take a lot of time, and you can keep the videos to under a minute or two. Loan program details change all the time, but the basics of most programs have stayed the same. Create general videos on loan programs that last forever as content is very valuable to your marketing. You can do 3 quick one to two minute videos on the following. FHA Loans, Conventional Loans, and VA Loans. An example of an FHA Video is below.
Before you record the Video just make a quick outline about the 3 or 4 points you want to talk about and then just speak as you would to a client or a referral partner face to face or over the phone. The most important thing to remember with videos is to begin, once you do one you will get comfortable. As you do more videos you will begin to think of all the great information you can share. Once you have a these videos created upload onto YouTube. YouTube will create a unique link that you can share with referral partners and clients. You will be able to also share these easily on your social media profiles. The best part is these are online forever so you have great personal marketing content for your business. If you have any questions about doing YouTube videos or how we can help you increase leads with social media e-mail us at benicemedia1@gmail.com or 480-386-3122.
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